Columnist Alison Lohse notes that in today’s complex marketing atmosphere, marketers need tools that can quickly and accurately make sense of myriad and disparate data — and machine learning does just that. Alison Lohse on February 14, 2017 Until six or seven years ago, econometric models offered the best way to measure multi-touch … Continue reading Why machine learning is critical to multi-touch attribution
As Google continues to invest in machine learning technology to help it better understand and parse user queries, columnist Eric Enge emphasizes the need for marketers to continuously improve content quality and user satisfaction. Eric Enge on February 1, 2017 Back in August, I posited the concept of a two-factor ranking model for SEO. … Continue reading How machine learning impacts the need for quality content
Taylor Pearson — January 25, 2017 Follow @TaylorPearsonMe— January 25, 2017 Should I Start A Blog? Last week, I convinced two people to start blogs. Any week I convince someone asking “should I start a blog” is a good week. I finally realized why I try to convince people to start blogs after I heard … Continue reading Learning How to See
by Laurie Petersen, Columnist, January 9, 2017 The following post was first published in an earlier edition of Marketing Insider: Cross-Channel.Creating original branded content solves many problems for marketers, but also presents challenges — among them distribution and realizing ROI from what can be a costly investment. Time Inc., CBS and Telepictures are among hundreds … Continue reading Using AI And Machine Learning To Personalize Content
Ross Hamer — January 9, 2017 — January 9, 2017 I’m sure you’ve noticed the new breed of restaurants opening up over the last few years. Plain tiles, naked lightbulbs and, most noticeably, only one thing on the menu. It really takes the stress out of ordering, right? No last second panic re-orders. It’s ‘I’ll … Continue reading Machine Learning: Making Choice Simple On Mobile
Erika Trautman — November 4, 2016 Follow @raptmedia— November 4, 2016 In a changing workforce dominated by digital transformation, an employee’s ability to learn and continue to develop professionally is crucial to their loyalty to a company or organization. Effective job training and professional development are not only prerequisites for long-term advancement, but they’re also … Continue reading What Employees Aren’t Learning From Onboarding & Training
by Michelle WhiteSeptember 20, 2016 How to further one’s education has become an increasingly asked question for IT professionals. With a staggering 69% of developers reporting that they are at least partially self-taught, some may even indefinitely put off making the decision of how to formally obtain their next degree or certification. Time may be … Continue reading Online Learning vs. Traditional Learning: What’s Better for Your IT Career?
by Jenny PierattAugust 27, 2016 The art and craft of inquiry is nothing new to education; it has been around since the early days of Socrates. However, the notion of inquiry-driven learning has somewhat recently resurfaced and become quite the buzz as a student research method. There are various approaches a teacher may take to … Continue reading Using Infographics to Drive Deeper Learning
by Tony Delmercado Follow @tdelmercadoAugust 9, 2016 Your intuition, like mine, probably tells you happier workers are better workers. When people are happy, they feel more open and creative and produce better results. That’s more than just instinct — it’s been proven. Economists at the University of Warwick found that while unhappy workers were 10 … Continue reading 4 Tips for Learning What Makes Employees Happy
by Blake Beus July 21, 2016 Follow @BlakeBeusJuly 21, 2016 Startup Stock Photo In today’s modern world, Learning and Development managers have a challenge to a) keep up with technological advances; b) present information that is fresh and relevant and c) engage a changing demographic of learners. As more millennials attain the jobs left by … Continue reading 4 Lessons That Learning & Development Managers Can Learn From BuzzFeed
