Can machine learning be applied to your PPC accounts to make them more efficient? Columnist David Fothergill describes how he utilized machine learning to find new keywords for his campaigns. David Fothergill on July 5, 2016 A key challenge when working on what we could term “large-scale” PPC accounts is efficiency. There will always … Continue reading Machine learning for large-scale SEM accounts
by Paul Keijzer June 27, 2016 Follow @Paul_KeijzerJune 27, 2016 I always claim that similar to the half-life of a nuclear material, knowledge also has a half-life. Depending on the industry, your knowledge half-life can last a couple of years or, for the most advanced academic or technology sectors, maybe just a couple of months. … Continue reading Innovative Ideas to Help You Stay Ahead of the Learning Curve
by Darleen DeRosa June 27, 2016 Follow @onpoint_llcJune 27, 2016 Learning Manager. Talent Development Director. Human Resources Manager. No matter what your job title, it’s safe to say your responsibilities—and perhaps your stresses—are growing. The importance of investing in human capital, especially those at the top, is becoming more and more evident in recent years. … Continue reading Leadership Development: What Makes A Great Learning Manager?
by Jawad Khan June 24, 2016 Follow @WritingMDestinyJune 24, 2016 The pace of technological developments over the last decade has had a major impact on organizations of different sizes across different industries. From manufacturing companies to retail and service based firms, businesses are consistently required to upgrade their methods and processes in order to remain … Continue reading 7 Top Corporate Learning Management Systems for Employee Training & Development
by Sarah Willis June 7, 2016 Follow @SarahQWillisJune 7, 2016 Attracting, and keeping, employees from Generation Y is one the biggest challenges facing businesses today. Millennials are harder to please than their parents’ generation, and more ambitious, which makes them prone to job hopping – 91% of Millennials expect to stay in their current job … Continue reading Why Your Millennial Workforce Needs Social Learning
by Laura Cole May 22, 2016May 22, 2016 Ah, social media. Arguably the greatest and most revolutionary tool in contemporary marketing, it has the potential to make or break your business while also minimising your spend on promotional campaigns. The social platform can also serve as the glue that binds an integrated marketing campaign together, … Continue reading Learning Social Etiquette: How to Craft the Perfect Message on Facebook, Twitter and LinkedIn
by Suzanne Hoenig May 11, 2016 Follow @SMHoenigMay 11, 2016 Hello and welcome back to the 2016 social media series for relative beginners to business social media. Today we turn our attention to LinkedIn Ads. Small biz, local biz, franchisees, every flavor of private consultant from estate planners to wedding planners, massage therapists to art … Continue reading Learning About LinkedIn Ads: 2016 Social Media Series
by Charles DeNault April 4, 2016April 4, 2016 Turnover is a costly problem for just about any organization. When a person leaves, others have to pick up the slack, then there is time spent finding and interviewing a replacement. And then that person needs to get up to speed, which can take months. According the … Continue reading More Learning, Less Turnover
by James Clear March 29, 2016 Follow @james_clearMarch 29, 2016 In the 1920s, a German man named Eugen Herrigel moved to Japan and began training in Kyudo, the Japanese martial art of archery. Herrigel was taught by a legendary Kyudo master named Awa Kenzo. Kenzo was convinced that beginners should master the fundamentals of archery … Continue reading Zanshin: Learning the Art of Attention and Focus from a Legendary Samurai Archer
by Rick Lepsinger March 4, 2016 Follow @onpoint_llcMarch 4, 2016 It’s time to put an end to a decades-long debate. For years, leadership consultants have discussed the differences between leadership and management and which approach is more effective. Some contend managing and leading are mutually exclusive roles that require different values and traits. This conventional … Continue reading Flexible Leadership: Learning to Lead and Manage
