Jim Fisher — October 11, 2017 — October 11, 2017 ZEAREA / Pixabay My experiences with business turnarounds—one successful and one not?have added to my more general understanding of what it takes to create positive change in the real world. The elements of turnarounds can be more extreme and challenging versions of what’s required to … Continue reading Avoiding Failure: Learning from a Turnaround Success
Mikko Honkanen — September 14, 2017 Follow @MikkoHonkanen — September 14, 2017 The countries of the Nordics have become a kind of untapped oasis for tech startups of late. Since 2005, the Nordics — Denmark, Finland, Norway and Sweden — represent 7% of global billion-dollar tech exits even though they account for just 2% of … Continue reading Learning from Management Practices in the Nordics
Amanda Abella — August 7, 2017 — August 7, 2017 skeeze / Pixabay One of the most common issues I see with coaching clients is an inability to trust themselves in business. If you don’t trust yourself, chances are you’re fumbling during sales calls, overthinking even the smallest things and not living up to your … Continue reading 4 Tips for Learning How to Trust Yourself in Business
Content Marketing Institute’s latest survey aims to better understand how content marketers are managing their content strategy. Amy Gesenhues on July 14, 2017 According to Content Marketing Institute’s latest survey of marketers, learning how to better use their content management marketing technology is posing a significant challenge for marketers. Sixty-six percent of the marketers … Continue reading Learning to use content management martech is biggest educational need for marketers
Eric Webb — May 26, 2017 — May 26, 2017 Many of us senior marketing and sales executives grew our careers at a time when we really knew very little about all the opportunities out there. We migrated to Big Brands like Proctor and Gamble or large agencies. We mapped out our careers much like … Continue reading Learning from Christopher Columbus To Become a Career Navigator
These days, every business is in the data business, and columnist Sean Zinsmeister explains that to make better decisions, leaders need to use machine learning and analytics to find actionable patterns in the data. Sean Zinsmeister on April 27, 2017 Most marketing (and sales) teams have seemingly simple goals: identify your best customers, … Continue reading The modern marketer’s guide to machine learning algorithms
Scott Jeffrey — March 16, 2017 — March 16, 2017 Peter Drucker coined the term “knowledge worker” in 1969 in The Age of Discontinuity. He differentiated knowledge workers from manual workers, forecasting that new industries will employ mostly the former. A few years before his death in 2005, in Management Challenges for the 21st Century, … Continue reading 5 Powerful Ways to Promote Learning and Collaboration in Your Business
Three ways the future is already here. When you hear “artificial intelligence” or “machine learning,” what comes to mind? A complicated technology that demands deep domain experience or a degree to use? This was once the way technology worked; only a select few had access. But innovation has a funny way of changing things. What … Continue reading Machine learning is marketing’s future
Kris Spisak — March 2, 2017 Follow @MidloWeb— March 2, 2017 There are tried and true ways that we do things, and there are ways that can revolutionize our processes for the better if we dare to take the first step. Utilizing learning management systems might sound intimidating at first glance, but think of everything … Continue reading How a Learning Management System (LMS) can Benefit your Business
When Google introduced RankBrain into its ranking algorithm, many wondered how that might impact SEO. Columnist Larry Kim theorizes that it has placed greater importance on user signals. Larry Kim on February 23, 2017 The way Google ranks pages in its search results today is much different from the way it ranked them two … Continue reading Has machine learning created a new model for SEO ranking?
