Bud Hennekes January 25, 2021 The world’s best marketers don’t get to the top of their field by accident. They consume the right sources; they read the right books. They take what they learn and put it into practice. But with the daily demands of most marketing professionals, it’s often an uphill battle to take … Continue reading How the Best Marketers Get Ahead: They Make Time to Learn
Arik Hanson January 8, 2021 You may have missed it, but Walmart’s social media team got itself in a bit of hot water last week when someone inadvertently tweeted a personal opinion from the corporate Walmart handle. It was a response to Rep. Josh Hawley from Missouri around his stance on voting against the Electoral … Continue reading Learn From Walmart: 4 Social Media Governance Best Practices to Reduce Your Risk of “Going Viral” in a Bad Way
Veronica Krieg September 28, 2020 2020 didn’t cancel National Customer Service Week. The festivities are set for October 5-9, and it’s up to you to celebrate your team, no matter where they’re working. I blinked in March and now somehow we’re finalizing our plans for Q4. This year, we’ve been robbed of ritual. We were … Continue reading Customer Service Week is October 5-9: Learn 5 Ways to Celebrate Your Virtual Agents When They Need it Most (Thanks, 2020)
William Comcowich September 24, 2020 Image Source: Wikimedia Commons Marketers, PR and SEO experts generally view Google as synonymous with “search engine.” When they talk about optimizing content or websites for search engines, they usually mean optimizing for Google. It’s true that Google dominates web searches. But PR, marketing and SEO personnel ignore Bing at … Continue reading Best SEO Practices for Bing – and Why You Should Learn Them
Ashleigh Brown September 17, 2020 Some ‘not so obvious’ advanced test and learn ideas to help you optimise your PPC campaigns and maximise your return on ad spend. For most PPC advertisers, the bulk of A/B testing focuses on ads and landing pages. After all, clicks and conversions are two of the most important metrics … Continue reading Maximize PPC Performance With These Advanced Test and Learn Ideas
Mike Kappel September 6, 2020 Some businesses have had to furlough or let go of employees due to COVID-19. Others are busier now than ever, trying to fill orders for in-demand products or services. Is either the case for you? If so, you’ve probably had to—or need to—adjust employee responsibilities. Unless your employees have a … Continue reading COVID Got You Scrambling? Learn How to Adjust Employee Responsibilities to Keep Up
Pages also now have an ‘Events’ tab for to feature their (virtual) events. Ginny Marvin on September 2, 2020 LinkedIn rolled out new features for Pages Wednesday to help companies promote their events, learn more about their followers and facilitate communication among employees directly on the platform. The updates include a new “My Company” Tab, … Continue reading LinkedIn lets Page owners view, sort, learn more about their followers
Daniel Burrus August 10, 2020 It was Thomas Edison, inventor of the lightbulb and other mainstays of the modern world, who said, “I haven’t failed, I’ve just found ten thousand ways that don’t work.” This concept is lost on many in the information age, unfortunately. Because of the immediacy with which we receive both positive … Continue reading Failing Is Learning; Fail Fast to Learn Faster
Colleen McKenna July 20, 2020 I first wrote, Reinvent Yourself – 37 Ways for Marketing Professionals to Stay Marketable, 2013, updated it in 2016, and now, it only seems fitting to bring it back again. I hate it when people lose their jobs. Not a week goes by that I don’t hear of someone losing … Continue reading It’s Your Time to Learn; Re-invent, Re-skill and Remain Relevant
Chris Pitt July 6, 2020 A six-step process for applying ‘test and learn’, including defining KPIs, creating test criteria, achieving statistical significance and turning insights into action. According to a 2019 study carried out by Kantar Group, 47% of advertisers lack the confidence to extract meaningful insights from their data. That means almost half of … Continue reading How to Apply a Test and Learn Approach to Your Digital Marketing
