Tag Archives: Learn

How to Apply a Test and Learn Approach to Your Digital Marketing

Chris Pitt July 6, 2020 A six-step process for applying ‘test and learn’, including defining KPIs, creating test criteria, achieving statistical significance and turning insights into action. According to a 2019 study carried out by Kantar Group, 47% of advertisers lack the confidence to extract meaningful insights from their data. That means almost half of … Continue reading How to Apply a Test and Learn Approach to Your Digital Marketing

Storytelling: What Every Startup Can Learn from Nonprofit Marketing

Jeilan Devanesan — May 27, 2020 Marketing at a business and marketing at a nonprofit are two very different things. Often I see content marketing strategies that work great for startups, recycled into blog content for ordinary nonprofits to follow. But that’s not always helpful. Nonprofits don’t have sales teams to set up and manage … Continue reading Storytelling: What Every Startup Can Learn from Nonprofit Marketing

4 Lessons a Modern Blogger Can Learn from Julie in ‘Julie & Julia’

Carrie Duford — February 15, 2020 Julie & Julia Movie Overview Julie, a middle-aged, government employee, is exhausted with her life. She works long hours, has a dismal commute, and is disappointed in herself. But instead of coming home to Netflix and chill, as most of us would, she cooks. Cooking and Julia Childs is … Continue reading 4 Lessons a Modern Blogger Can Learn from Julie in ‘Julie & Julia’

What Business Lessons Can We Learn From Patrick Mahomes’ SuperBowl Performance?

Kyle Crocco — February 13, 2020 SuperBowl winning quarterback Patrick Mahomes exemplifies performance under pressure. Not only did he win on the biggest stage in the NFL, Mahomes overcame multiple physical injuries and competitive setbacks to get there. In the end, the record books will say Kansas City was the 31-20 victor over San Francisco … Continue reading What Business Lessons Can We Learn From Patrick Mahomes’ SuperBowl Performance?

What Can We Learn From the 2019 UK Performance Management Report?

Michael Kelly — February 2, 2020 Clear Review has recently published its “UK Performance Management Report” for 2019 and it provides interesting reading for anyone looking to stay up to date on current thinking around performance management. The research is a sur­vey of HR lead­ers, man­agers and employ­ees which explores atti­tudes to and adop­tion of … Continue reading What Can We Learn From the 2019 UK Performance Management Report?