Ryan PinkhamSeptember 10, 2015 Of the many hats small business owners wear on a daily basis, “marketer” probably isn’t the one you look forward to wearing the most. In fact, marketer may be the hat you keep tucked away in the back of your closet — only breaking it out when you absolutely need to … Continue reading 5 Things Small Business Owners Already Know About Being A Marketer
Tim AshSeptember 9, 2015 People are visual creatures. More than anything else, we’re good at processing visuals as most of our brain is devoted to it. That’s both a good thing and a bad thing for online marketers. Bad because while people can easily scan visual information, it’s difficult for the brain to get priorities … Continue reading What You Need to Know About Visual Attention on Your Page
Natascha ThomsonSeptember 7, 2015 One of the most asked questions in social media is: “How can I grow my following?” Don’t listen to those who say that it does not matter. While the quality of your followers is most important, if you have no followers, you are talking to yourself. So what about buying followers? … Continue reading What You Need To Know About Fake Followers
Chris CancialosiSeptember 6, 2015 The HR scene has been up in arms recently as several large firms; including Deloitte, Accenture and GE have made the decision to eliminate their traditional performance evaluation processes. But before you go storming the gates of your CEO’s office with torches and pitchforks demanding that your organization follow in their … Continue reading 3 Things to Know Before Eliminating Performance Evaluations
Dan ShewanSeptember 4, 2015 Last month felt a little like April 1 when Google announced it was becoming part of Alphabet, Inc., a new umbrella company that will encompass Google’s existing operations as part of a new organizational structure. You’ve probably already noticed the transition to the new-look Google logo, which aligns more closely with … Continue reading Everything You Need to Know About the Google/Alphabet Move
Paul SchmidtSeptember 2, 2015 SEO has created an entire category of industry jargon. As a marketer focused on driving the right visitors to your website, learn these 8 terms that will put you a step ahead of the competition: SERP Abbreviation for search engine results page. This refers to where all organic and paid listings … Continue reading 8 Common SEO Terms You Need To Know
Nicole McCullumAugust 31, 2015 Google is currently conducting a gradual roll-out of Google Panda 4.2. According to Google, this will be a slow roll-out that’s expected to take months to complete and approximately 2-3% of search queries will be impacted. Google Panda is an algorithm change that started in February 2011, designed to weed out … Continue reading Google Panda 4.2 – What You Need to Know
Tukan DasAugust 27, 2015 You’ve probably seen some fantastic, creative, out-of-the-box social campaigns recently from top brands. Brands like Coca-Cola, BMW and Nike have run campaigns ranging from short-term Instagram contests to large-scale, multi-channel blockbusters. While there is no doubt that the top brands have creativity and resources, we wanted to ask the question: Are … Continue reading How Well Do Brands Know Their Social Audience? [Infographic]
Alexis GetscherAugust 26, 2015 Demand generation is a necessary function that bridges the gap between the sales and marketing departments. It creates and nurtures demand for your product or service while focusing on Return on Investment (ROI) for the company. Demand generation has five main goals: Connect marketing and sales Generate qualified leads Qualify and … Continue reading Back to Basics: 5 Demand Generation Fundamentals You Need to Know
Megan ConleyAugust 25, 2015 A major change is coming to the way retailers process credit cards — yet less than one-fifth of businesses are prepared. Over the past few months, banks have begun replacing traditional magnetic strip payment cards with new cards containing a more secure EMV payment chip — named by Europay, MasterCard and … Continue reading EMV Payment Cards: What SMBs Need to Know About the New Technology and Liabilities
