Dan ShewanSeptember 4, 2015 Last month felt a little like April 1 when Google announced it was becoming part of Alphabet, Inc., a new umbrella company that will encompass Google’s existing operations as part of a new organizational structure. You’ve probably already noticed the transition to the new-look Google logo, which aligns more closely with … Continue reading Everything You Need to Know About the Google/Alphabet Move
Paul SchmidtSeptember 2, 2015 SEO has created an entire category of industry jargon. As a marketer focused on driving the right visitors to your website, learn these 8 terms that will put you a step ahead of the competition: SERP Abbreviation for search engine results page. This refers to where all organic and paid listings … Continue reading 8 Common SEO Terms You Need To Know
Nicole McCullumAugust 31, 2015 Google is currently conducting a gradual roll-out of Google Panda 4.2. According to Google, this will be a slow roll-out that’s expected to take months to complete and approximately 2-3% of search queries will be impacted. Google Panda is an algorithm change that started in February 2011, designed to weed out … Continue reading Google Panda 4.2 – What You Need to Know
Tukan DasAugust 27, 2015 You’ve probably seen some fantastic, creative, out-of-the-box social campaigns recently from top brands. Brands like Coca-Cola, BMW and Nike have run campaigns ranging from short-term Instagram contests to large-scale, multi-channel blockbusters. While there is no doubt that the top brands have creativity and resources, we wanted to ask the question: Are … Continue reading How Well Do Brands Know Their Social Audience? [Infographic]
Alexis GetscherAugust 26, 2015 Demand generation is a necessary function that bridges the gap between the sales and marketing departments. It creates and nurtures demand for your product or service while focusing on Return on Investment (ROI) for the company. Demand generation has five main goals: Connect marketing and sales Generate qualified leads Qualify and … Continue reading Back to Basics: 5 Demand Generation Fundamentals You Need to Know
Megan ConleyAugust 25, 2015 A major change is coming to the way retailers process credit cards — yet less than one-fifth of businesses are prepared. Over the past few months, banks have begun replacing traditional magnetic strip payment cards with new cards containing a more secure EMV payment chip — named by Europay, MasterCard and … Continue reading EMV Payment Cards: What SMBs Need to Know About the New Technology and Liabilities
Pejman GhadimiAugust 24, 2015 If you read my previous article on how to deal with getting fired, you would know that I lost a very high paying and high-level job during my younger years. At the time I actually had a side business, but was not interested in being self-employed; I actually enjoyed being the … Continue reading So You Want to Be Your Own Boss? What You Need to Know Before You Start
Yoav VilnerAugust 24, 2015 Although technically E-Commerce began 40 years ago, we can really pinpoint the birth to the launching of Amazon and eBay in 1995. Ordinary people, who for years had to buy their goods by walking into stores or thumbing through catalogs and ordering by phone, could now shop online. The Past In … Continue reading E-commerce As We Know It
Susan GilbertAugust 22, 2015 Use the Right Keywords for More Traffic and Leads It seems like an easy question: “What are your keywords?” Yet, surprisingly, rarely does a new client or contact know the answer. Ask yourself this: Is your content being found in search? If your answer is “No” – and, your traffic is … Continue reading Do You Know Your Keywords?
Kate BoyceAugust 21, 2015 Social Media Marketers are a lucky bunch. Especially when it comes to analytics. There’s a gigantic number of free tools available, paid tools with insight beyond your wildest dreams and even software that can connect the dots between your social media platforms and your website. There’s tons of information at hand. … Continue reading 5 Essential Social Media Metrics You Need To Know
