Maren Hogan — September 11, 2017 Follow @marenhogan — September 11, 2017 Tumisu / Pixabay So your small business is now growing, getting closer and closer to the mid-size business status, which let’s face it, nobody really calls it that. You’re either an SMB or you’re an enterprise. But that’s not very accurate, is it? … Continue reading How to Know When Your Recruitment Marketing Needs An Overhaul
Pauline Jakober — September 8, 2017 Follow @GrpTwentySeven — September 8, 2017 Not long ago, one of my clients asked me to make sure their paid search ads weren’t displaying on sites featuring hate, fake news or extremist views. This is an entirely reasonable request, of course. Most advertisers don’t want their brand, products or … Continue reading It’s 10 o’Clock… Do You Know Where Your Online Ads Are?
Noticed the new ‘questions & answers’ section in Google Maps app listings? Columnist Joy Hawkins shares her observations about this helpful new feature. Joy Hawkins on September 8, 2017 In mid-August, Google rolled out a new feature on the Google Maps app for Android called Questions & Answers. This feature is currently also available … Continue reading 6 things you need to know about Google’s Q&A feature on Google Maps
No matter how smart a team may be, columnist Josh Aberant cautions us to never make assumptions about what our customers really want. Josh Aberant on August 30, 2017 I was lucky enough to experience totality during the recent full solar eclipse. Despite my knowledge, I could understand why someone might think it was … Continue reading When marketing to people you think you know, don’t be blinded by your own POV
David Parmelee — August 23, 2017 Follow @DavidParmeleeUX — August 23, 2017 FirmBee / Pixabay Whether you have created a landing page for idea validation or have built a stable release for your flagship product, few results are more unsettling than launching to silence or getting a great deal of traffic with a low conversion … Continue reading Try This Website Teardown “Twist” to Know What Stops Real Users From Converting
Amanda Abella — August 23, 2017 — August 23, 2017 A couple of weeks ago, I was asked to speak on a panel with someone who runs a digital marketing agency. The objective was to explain how things work in the world of marketing to millennials. (As a millennial blogger, I was the millennial expert.) … Continue reading 3 Things You Need to Know Before Hiring a Digital Marketing Agency
Stacey Rudolph — August 22, 2017 — August 22, 2017 It seems lives streaming is becoming one of the most popular marketing options for marketers. Major social media networks like Facebook, Snapchat and Twitter are already offering live streaming options like Facebook Live, Snapchat Live Stories and Periscope respectively. This has enable brands, celebrities, marketers, … Continue reading The Live Streaming Ideas Every Marketer Needs To Know [Infographic]
Megan Ritter — August 22, 2017 Follow @megmarieritter — August 22, 2017 freephotocc / Pixabay If your small business has found success, you’re probably asking yourself – what’s next? You’re always going to be limited with a single location. If the demand for your products/service is scalable (it could exist and succeed regardless of the … Continue reading Thinking of Franchising Your Small Business? Here Is What You Need To Know
Alan Rita — August 14, 2017 — August 14, 2017 Considering the ever growing amount of workers who decided to ditch conventional 9-to-5 office work to venture into the entrepreneurial approach or simply to experience how it feels to work as a freelancer, one issue proves to be the Achilles’ Toe for them: how to … Continue reading Home Office Productivity: What You Need to Know Today [Infographic]
Stephanie Heitman — August 10, 2017 Follow @stephheitman — August 10, 2017 SEO, or search engine optimization, is necessary to get people to your website organically from the search engine results pages, or SERPs. A good SEO strategy doesn’t necessarily mean first page rankings or how you’re performing in a keyword report because that doesn’t … Continue reading How Do You Know Your SEO Is Delivering Results?
