Tag Archives: Know

Transcreation 101: All You Need To Know To Maximize Your Content Efforts

Transcreation 101: All You Need To Know To Maximize Your Content Efforts by Lee Vann , Columnist, September 21, 2017 We live in a globalized era, when many times, as content producers and marketers, we create content for a campaign in one language and then translate it to reach a multicultural audience in the U.S. … Continue reading Transcreation 101: All You Need To Know To Maximize Your Content Efforts →

Calling All Email Marketers: Here’s Everything You Need to Know About GDPR

Email Marketing Tips

Kristen Dunleavy — September 17, 2017 Follow @KristenWritesIt — September 17, 2017 TeroVesalainen / Pixabay Is May 25, 2018 a big day in your life? It certainly will be if you are an email marketer who does business in the European Union. And that’s even if you are based in the United States. It’s the … Continue reading Calling All Email Marketers: Here’s Everything You Need to Know About GDPR →

How to Know Your Audience: 5 Ways to Connect with Your True Fans

Customer Attraction

Fran Merlie — September 14, 2017 — September 14, 2017 “Know your audience” is the first rule of communication. It’s also a cliche that we’ve all heard so many times that it’s hard to say what it really means. During the first full day of Content Marketing World 2017, each session I attended, from the … Continue reading How to Know Your Audience: 5 Ways to Connect with Your True Fans →

Do You Know Your Audience?

Customer Engagement

Do You Know Your Audience? by Gretchen Scheiman , Op-Ed Contributor, September 12, 2017 It’s amazing how easy it is to forget your audience. The day-to-day mechanics of pulling lists, picking products, and designing offers can focus so much of your energy and effort on your internal audience (such as peers and stakeholders) that by … Continue reading Do You Know Your Audience? →

How to Know When Your Recruitment Marketing Needs An Overhaul

Effective Hiring

Maren Hogan — September 11, 2017 Follow @marenhogan — September 11, 2017 Tumisu / Pixabay So your small business is now growing, getting closer and closer to the mid-size business status, which let’s face it, nobody really calls it that. You’re either an SMB or you’re an enterprise. But that’s not very accurate, is it? … Continue reading How to Know When Your Recruitment Marketing Needs An Overhaul →

It’s 10 o’Clock… Do You Know Where Your Online Ads Are?

Online Marketing Strategies

Pauline Jakober — September 8, 2017 Follow @GrpTwentySeven — September 8, 2017 Not long ago, one of my clients asked me to make sure their paid search ads weren’t displaying on sites featuring hate, fake news or extremist views. This is an entirely reasonable request, of course. Most advertisers don’t want their brand, products or … Continue reading It’s 10 o’Clock… Do You Know Where Your Online Ads Are? →

6 things you need to know about Google’s Q&A feature on Google Maps

Google Tools

Noticed the new ‘questions & answers’ section in Google Maps app listings? Columnist Joy Hawkins shares her observations about this helpful new feature. Joy Hawkins on September 8, 2017 In mid-August, Google rolled out a new feature on the Google Maps app for Android called Questions & Answers. This feature is currently also available … Continue reading 6 things you need to know about Google’s Q&A feature on Google Maps →

When marketing to people you think you know, don’t be blinded by your own POV

Marketing Guide

No matter how smart a team may be, columnist Josh Aberant cautions us to never make assumptions about what our customers really want. Josh Aberant on August 30, 2017 I was lucky enough to experience totality during the recent full solar eclipse. Despite my knowledge, I could understand why someone might think it was … Continue reading When marketing to people you think you know, don’t be blinded by your own POV →

Try This Website Teardown “Twist” to Know What Stops Real Users From Converting

Conversion Management

David Parmelee — August 23, 2017 Follow @DavidParmeleeUX — August 23, 2017 FirmBee / Pixabay Whether you have created a landing page for idea validation or have built a stable release for your flagship product, few results are more unsettling than launching to silence or getting a great deal of traffic with a low conversion … Continue reading Try This Website Teardown “Twist” to Know What Stops Real Users From Converting →

3 Things You Need to Know Before Hiring a Digital Marketing Agency

Digital Marketing Skills

Amanda Abella — August 23, 2017 — August 23, 2017 A couple of weeks ago, I was asked to speak on a panel with someone who runs a digital marketing agency. The objective was to explain how things work in the world of marketing to millennials. (As a millennial blogger, I was the millennial expert.) … Continue reading 3 Things You Need to Know Before Hiring a Digital Marketing Agency →