— August 22, 2017
It seems lives streaming is becoming one of the most popular marketing options for marketers. Major social media networks like Facebook, Snapchat and Twitter are already offering live streaming options like Facebook Live, Snapchat Live Stories and Periscope respectively. This has enable brands, celebrities, marketers, publishers and influencers to reach their audiences live. According to Go-Globe, live video streaming will grow from $ 30.29 billion in 2016 to at least $ 70 billion by 2021. In other words, more internet users are viewing live content more than ever before. For instance, there was an 81% increase in live content viewership in 2016 than there was in 2015.
The industry will get bigger
What does this tell us? The live streaming industry is growing at a terrific speed and it will get bigger with time. Marketers, therefore, must take advantage of this trend and strategize their marketing accordingly.
Here are some live streaming ideas you can think of:
- Stream an event
Are you attending a big industry conference? Is your business launching a new product? You can use live streaming to cover the event so that even those who did not have the opportunity to attend the event can be on the loop.
- Stream hilarious moments
Humor is good. Your customers will appreciate some distraction from time to time. Remember hilarious clips can create trending hashtags on networks like Instagram, Twitter or Facebook. You could utilize trending topics to create funny topics.
- Show live demonstration
Live demonstration is another wonderful opportunity live stream. You can show your audience how to use a certain product. This also shows that you care especially if your products come with instructions on how to use them.
- Live interview/speakers
You could also broadcast live interviews if you have invited a reputable speaker or professional to your company to work with you. Many people will find the need to watch your live interview and in the process, your brand will have an opportunity to achieve greater visibility.
- Advice/motivational monologue
Do you have some nuggets of wisdom or inspiration that you would like to share? Do not hesitate to turn on the camera and invite your follower to listen.
- Behind the scene
Most of your followers will find it intriguing to watch what goes on behind the scenes in the office. You can be sure many of your customers would like to take a virtual tour of your office.
Going forward, marketers or brands that make a clever use of live streaming functionality will reap big because online users are hungry for fresh content. Although most businesses are slow at adopting this pillar of marketing, you should endeavor to be among the first brands to embrace it.