As the population ages, the folks with the spending power are more likely to watch TV in non-traditional ways. Contributor Justin Freid explains how marketers can tap into this audience with online video and addressable TV. Justin Freid on July 18, 2017 Today, billions of dollars are spent on TV advertising, and at the … Continue reading What marketers need to know about addressable TV and OLV
Andy Beohar — July 17, 2017 Follow @sevenatomsbuzz — July 17, 2017 Modern consumers rarely make purchases without doing some level of online research first. And why not? The internet has made it incredibly easy to find the best deal for pretty much anything you want. As an ecommerce store owner, the trick is figuring … Continue reading Everything You Need to Know About Google Shopping for Ecommerce
Amanda Murray — July 14, 2017 Follow @amanda1murray — July 14, 2017 What if there was a way to improve click-through rate, drive more traffic to your website, and better delight users, all in 160 characters or less? It’s all possible when you take the time to add well-crafted meta descriptions to your website. In … Continue reading Everything You Need to Know About Meta Descriptions
John Lincoln — July 25, 2017 Follow @johnelincoln — July 25, 2017 It’s too often the case that SEOs ignore market segmentation. Instead, they opt to reach people based on keyword interests. In this article, we’ll go over the concept of personas and explain how they’re an important part of your SEO strategy. Although that … Continue reading Personas & SEO: What You Need to Know [Infographic]
Ashley Mullings — July 11, 2017 Follow @ashley_mullings — July 11, 2017 Recently, a niche retailer we’ve been working with for years began to fret about monthly promotions and asked, “Do people just wait for the next sale?” The concern was that intermittent discounts were disrupting consumer behavior. We love questions like this. There’s always … Continue reading Want to Grow Revenue? Get to Know Your Customers
Eyal Katz — July 6, 2017 Follow @eyalk100 — July 6, 2017 That moment when you’re most receptive to direct advertising messages is called a “micro-moment”. A micro-moment can be a cheerful cause for a selfie, and it can also be the unpleasantness of a clogged toilet or that moment when you’re stuck on the … Continue reading Google Home Service Ads: All You Need to Know
Dale Lovell — July 4, 2017 Follow @adyoulike — July 4, 2017 Three months ago, and after much debate, my company, ADYOULIKE decided to make the move to the US. Expanding meant obvious advantages like more profits and wider profile reach, however there were several things we had to keep in mind when deciding how … Continue reading 5 Things To Know When Taking Your Company Global
Warren Knight — July 3, 2017 Follow @warrenknight — July 3, 2017 Connecting with prospects online has evolved. It used to be enough to just send a tweet, post a Facebook status and share a few photos with your Social Media visitors. Now, creating content that connects is most important. Sharing content online has been … Continue reading Get To Know Your Social Media Visitors
Emily Sidley — June 30, 2017 Follow @EmilySidleyPR — June 30, 2017 This infographic shares fascinating facts about video marketing. Did you know brands using video in their social media marketing see 10 times the number of shares than those that don’t? Research continues to show the value of video marketing, and reasons why companies … Continue reading 127 Facts You Probably Didn’t Know About Video Marketing [Infographic]
Steven Tulman — June 29, 2017 Follow @StevenTulman — June 29, 2017 Simon / Pixabay Businesses should always know the latest marketing features and how to use them in order to have a competitive edge. Facebook has a lot of features that most businesses still do not know about. The following are three features on … Continue reading 3 Secret Facebook Features Businesses Don’t Know
