5 Smart Tools That Will Help Grow Your Small Business

— December 22, 2016

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The most successful businesses are those that best understand how to make use of available resources.


With the advance of technology, we’ve seen a tremendous increase in the number of widgets and tools that are designed specifically to help entrepreneurs grow their business.


The internet is a huge place and holds lots of resources to explore, but it takes some expertise to navigate it and find the right tool for your business. For every one good tool, there seems to be 100 bad ones.


I spent some time analyzing the best tools available in the market and came up with a list that’ll be sure to help you grow your business.


Here are five of them:


1. GoCo


GoCo is a modern web platform that’ll streamline all of your important business operations in one place. From onboarding services to HR compliance to benefit programs, the GoCo system has got every touchpoint covered.


Think of any operations system, like GoCo, as the foundation for growth for your business. You need a base that can support you as you aim for rapid expansion. With a strong foundation, you will be able to support all of your employee’s internal and external needs from one place.


It will make growing your company just about growing your company, no longer about dealing with paperwork and little employee problems.


2. Product Hunt


One of the hardest parts about growing your business is reaching an audience to support your product. The internet is extremely competitive, which makes it hard to stand out.


One thing you can do to help get some exposure is “hunt,” also known as submit, your product or business to Product Hunt. Basically, it’s a site that curates the best new parts of technology every single day. It is a community driven system that attracts tons of visitors to check out new products.


You can leverage their audience by launching on their site. If you are able to communicate your business effectively, you’ll be able to gain loads of new customers and users — all in just 24 hours.


3. LeadIQ


Especially if you are targeting a niche user, highly qualified leads can be hard to find. It also will often take you a ton of extra time and energy to find the right way of contacting that potential customer.


Luckily, there are tools like LeadIQ that automate the process of sifting through high quality leads. LeadIQ, specifically, is a chrome extension that finds, verifies, and organizes leads coming from a Linkedin search.


In just a few clicks, you are able to collect hundreds of new prospects. It may be the best way to grow your pipeline faster and increase your efficiency.


4. HelloBar


It’s one thing to get customers to your site, but it’s often a whole different challenge to keep them.


The best solution I’ve found for conversion is to use a lead capture service like Hello Bar. Hello Bars shows the right message at just the right time for your website visitors.


You can completely customize the program to help you get more email addresses with exit intent pop-ups or use it to A/B test website designs. It is a great tool to help you start growing your following and spread your services.


5. Mailchimp


An important factor in growing your audience is maximizing the amount of engagement and facetime that you have with them. One of the best ways to do that is to set up an email list and run campaigns.


If you’re looking for email rehab, the easiest way I’ve found to do that is using a program like Mailchimp. This simplifies the email process and allows you to manage your strategy within their portal. Their services allow you to design a custom template, build up email lists, and analyze past reports.


The best news is that Mailchimp starts out free and only increases in price once you’ve reached scale. That means you can start using it today to reach more customers.

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Author: George Beall


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