Tag Archives: Keeping

Keeping it Clean: How Sports Expertise is Helping Media Buying Agencies Discover Brand-Safe Digital Content

Greg BoboloAugust 10, 2015 Online video media buyers are facing a problem: in the world of online video, there’s quantity, but not much quality. Much of the video content one will find on YouTube is poorly produced, meaningless, tasteless and sometimes even offensive. With all the not-safe-for-work video content floating around, premium brand advertisers need … Continue reading Keeping it Clean: How Sports Expertise is Helping Media Buying Agencies Discover Brand-Safe Digital Content

The Cost Of Keeping A Brand Advocate Onboard And Engaged

Columnist Jason Warnock explains how to maintain long-term relationships with your customers and ensure you’ve enough budget to keep them engaged. Jason Warnock on June 5, 2015 In last month’s column, I discussed how your brand can convert subscribers into salespeople. But moving people from the subscriber category to the brand advocate category is just … Continue reading The Cost Of Keeping A Brand Advocate Onboard And Engaged

Keeping it in The Neighborhood: Facebook’s Local Awareness Ad Campaigns

Mike WhitneyJune 4, 2015 Social media marketing is all about delivering the right message to the right audience. It has layers of specificity that traditional marketing methods – television, radio, etc. – can merely hint at. Operating a Facebook profile, for example, gives a small business owner the opportunity to engage in real time with … Continue reading Keeping it in The Neighborhood: Facebook’s Local Awareness Ad Campaigns

Email Marketing – Are You Keeping Your Customers Engaged?

Corey HusfeldtMay 28, 2015 Welcome to our last edition of the MyCommerce “tips and tricks” newsletter. This three-part series has included proven best practices and techniques on a range of topics to help your business maximize your revenue. Today’s edition is focused on three best practices regarding email marketing. Email marketing is another good way … Continue reading Email Marketing – Are You Keeping Your Customers Engaged?