Greg BoboloAugust 10, 2015 Online video media buyers are facing a problem: in the world of online video, there’s quantity, but not much quality. Much of the video content one will find on YouTube is poorly produced, meaningless, tasteless and sometimes even offensive. With all the not-safe-for-work video content floating around, premium brand advertisers need … Continue reading Keeping it Clean: How Sports Expertise is Helping Media Buying Agencies Discover Brand-Safe Digital Content
Tag Archives: Keeping
Keeping Call Center Agents Happy: Why It Matters
Jeanne LandauJuly 31, 2015 Today’s savvy businessperson is learning more and more that the benchmark of a company’s success lies not in predicting trends or rising stocks, but in something much simpler: Customer Service. But while this may seem like a very back-to basics approach, it is also factual. Seventy-six percent (76%) of consumers feel … Continue reading Keeping Call Center Agents Happy: Why It Matters
The Cost Of Keeping A Brand Advocate Onboard And Engaged
Columnist Jason Warnock explains how to maintain long-term relationships with your customers and ensure you’ve enough budget to keep them engaged. Jason Warnock on June 5, 2015 In last month’s column, I discussed how your brand can convert subscribers into salespeople. But moving people from the subscriber category to the brand advocate category is just … Continue reading The Cost Of Keeping A Brand Advocate Onboard And Engaged
Keeping it in The Neighborhood: Facebook’s Local Awareness Ad Campaigns
Mike WhitneyJune 4, 2015 Social media marketing is all about delivering the right message to the right audience. It has layers of specificity that traditional marketing methods – television, radio, etc. – can merely hint at. Operating a Facebook profile, for example, gives a small business owner the opportunity to engage in real time with … Continue reading Keeping it in The Neighborhood: Facebook’s Local Awareness Ad Campaigns
Email Marketing – Are You Keeping Your Customers Engaged?
Corey HusfeldtMay 28, 2015 Welcome to our last edition of the MyCommerce “tips and tricks” newsletter. This three-part series has included proven best practices and techniques on a range of topics to help your business maximize your revenue. Today’s edition is focused on three best practices regarding email marketing. Email marketing is another good way … Continue reading Email Marketing – Are You Keeping Your Customers Engaged?
Mobilize Your Business by Keeping It Human
Andrew GazdeckiMay 27, 2015 The year was 1995. Apple was only a fruit, Android’s were R2D2 and C-3PO, and the only place you saw an app was on a restaurant menu. Fast forward 20 years and I here sit, typing on an Apple while I simultaneously, and aimlessly, scroll through apps on my Android bringing … Continue reading Mobilize Your Business by Keeping It Human
Keeping It Professionally Real on Social Media
Amanda GrinavichApril 26, 2015 As a working professional, social media can present an internal challenge: we want to get out there and have fun and talk about our personal interests, but we also want to play it cool for that ‘professional’ side of us. The good news is, you can do both. Keeping it professional … Continue reading Keeping It Professionally Real on Social Media
Creative Integrity: A Few Tips For Keeping It Intact
Miriam HaraMarch 13, 2015 In order to maintain creative integrity when discussing concept ideas with your client, it’s paramount to listen to what they are not saying. The art of listening has long been deemed as the key to success in any sales situation. And that is very true. The same is also true when … Continue reading Creative Integrity: A Few Tips For Keeping It Intact
5 Ways Keeping Your Online Store Simple Will Increase Your Profits
Joel HouseMarch 11, 2015 In a world where there is an extension or plugin to handle every little task and feature you can imagine, I see bloated sites on a daily basis. And each time I simple shake my head knowing that if they’d kept their site simple their bank account would be thanking them … Continue reading 5 Ways Keeping Your Online Store Simple Will Increase Your Profits
SEO After Pigeon: Keeping Your SEO Strategy Intact
Alex GiebelFebruary 26, 2015 A few months back, Google updated its algorithm. The pigeon update focused on giving searchers more relevant, quality local search results. The issue is- before this update Google would show searchers the 7 to 10 most relevant businesses. With pigeon, they’re looking at only 3 to 4 local results. The update … Continue reading SEO After Pigeon: Keeping Your SEO Strategy Intact