Rachel Clapp Miller — March 21, 2017 Follow @ContentRachel— March 21, 2017 If your sales teams are getting small pilot projects but never getting any bigger deals, your land and expand strategy is failing. Landing small projects is a waste of your sales team’s time unless they can grow these contacts into bigger, more rewarding … Continue reading 5 Reasons Your Land and Expand Sales Strategy Isn’t Working
Michael Kelly — February 10, 2017 — February 10, 2017 Three tools to help you plan on where you want your company to be in 2022 At this time of year it’s natural to focus on the following twelve months. There are 2017 budgets to be allocated, marketing campaigns to be planned, resource and hiring … Continue reading Does 2017 Have Your Full Focus? Isn’t That a Bit Short-Term?
A new paper from Princeton and Stanford researchers says their model for user identification works up to 70 percent of the time, using only anonymous browsing histories. Barry Levine on February 1, 2017 Data privacy advocates — and marketers concerned about ensuring user privacy — may have a new worry. It’s possible to determine … Continue reading Study: Your anonymous web browsing isn’t as anonymous as you think
Jesse Boskoff — January 27, 2017 Follow @jesseboskoff— January 27, 2017 Online marketers can be harsh on Search Engine Optimization (SEO) strategies saying today’s SEO ineffective. But that is far from truth. SEO has just simply changed with the times, too quickly in cogent with search engine algorithms. Despite a few challenges, SEO remains the … Continue reading Reasons Why Your SEO Strategy Isn’t Working
James Potter — January 17, 2017 Follow @thelinkedinman— January 17, 2017 If you are reading this I assume you have set up a LinkedIn profile, or are thinking about it, thereby joining the leading social network for professionals, with over 450 million users. If all you have done is set up a profile, filled out … Continue reading Why Isn’t My LinkedIn Profile Working For Me?
Michael Heller — December 13, 2016 — December 13, 2016 Whether we like to admit it or not, feedback has been a critical part of business management for as long as people have worked. Considering it’s how we learned the basics of living, real-time feedback is in our very nature (how did you learn to … Continue reading Why Real-time Feedback Isn’t Working for Your Team
Aaron Orendorff — December 7, 2016 Follow @iconicontent— December 7, 2016 When it comes to fashion — particularly online fashion — there’s good news and bad. The good news is the internet has leveled the playing field, radically. Traditional barriers to entry and growth have all but disappeared. Costs related to production, distribution, sales, and … Continue reading The Future of Ecommerce Fashion Isn’t Style … It’s Tech
Mary Napoleon — October 28, 2016 Follow @mknapoleon— October 28, 2016 It’s easy to see how social media marketing has become confused with community marketing over time. Social networks can be a great place to promote content, engage leads and build an audience, but these networks alone can’t accommodate authentic conversations with customers. Some brands … Continue reading Why Social Media Isn’t the Answer for Your Community Marketing
by Rushal Patel Follow @patelrushalOctober 17, 2016 It can be easy to look at the long list of self-made people who changed the world and think that the life of an entrepreneur is easy. However, what the public doesn’t see when they look at the sparkling lives of rich, successful entrepreneurs are all of the … Continue reading Entrepreneurship Isn’t Easy – Here Are The 6 Hard Lessons For You To Learn
by Jonathan Bright Follow @SoutherlyCommsOctober 16, 2016 Businesses these days trust that employee engagement is a necessary thing. It makes little sense that an unhappy workforce is as productive as a happy one. Saying that, just half of companies that have an employee engagement strategy are actually satisfied with the impact on performance, and research … Continue reading Why Your Employee Engagement Strategy Isn’t Working
