Tag Archives: investment

Here’s how to get the most out of your marketing analytics investment

Marketing Challenges

Build organizational structure and develop analytics leaders who bridge data science with marketing strategy to improve your return on investment. Eric Bradlow & Jeremy Korst on April 19, 2019   Gartner recently published their Predicts 2019 research report, outlining several converging trends that pose a threat to CMOs and marketing organizations. The report also makes … Continue reading Here’s how to get the most out of your marketing analytics investment →

Identity management investment can pay off, and here’s how

Identity

Marketers must examine how people-based IDs differ and how quality impacts identity through activation. Learn how to evaluate your program. Marc Rossen on February 14, 2019 The marketing industry has been awash with articles and papers talking about marketing technology and the importance of linking identity management across an enterprise’s investments. And rightfully so. Brands … Continue reading Identity management investment can pay off, and here’s how →

6 Tips for a Well Diversified Investment Portfolio

Investment Guide

James Patterson — December 22, 2018 — December 22, 2018 When it comes to business, every move is always a risk. For you to secure the finances and longevity of your business, it’s essential to learn how to distribute your assets among numerous investments. This process is called investment diversification. Why Should You Diversify? Diversification … Continue reading 6 Tips for a Well Diversified Investment Portfolio →

Business Logos: An Invaluable Investment or a Unnecessary Startup Expense? [Infographic]

Business Tools

Marsha Kelly — October 25, 2018 Follow @best4businesses — October 25, 2018 Logos make the business world go ‘round. It is no secret that most people are more likely to recognize a logo over other historical and relevant images. Logos have become the literal landscape of their company. The logo is the heart of all … Continue reading Business Logos: An Invaluable Investment or a Unnecessary Startup Expense? [Infographic] →

Why Digital Marketing Is an Essential Investment

Digital Marketing Strategies

Kristen Herhold — October 21, 2018 Follow @kristenherhold — October 21, 2018 Why should businesses increase their investment in digital marketing? The answer is not unlike the reply the notorious Willie Sutton allegedly gave when asked why he robbed banks: “That’s where the money is.” Similarly, businesses increasingly understand that the digital world is the … Continue reading Why Digital Marketing Is an Essential Investment →

Video Marketing’s Multi-Use Versatility Makes It a Great Investment

Video Marketing

Robert Weiss — May 24, 2018 Follow @nycvideomktg — May 24, 2018 What does content versatility mean to you? Whatever your subjective understanding is, video marketing content will blow your mind more than you may expect. The benefits are enormous and the R.O.I. is close to an absolute guarantee. Let’s explore why the sky isn’t … Continue reading Video Marketing’s Multi-Use Versatility Makes It a Great Investment →

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