Brandon Leibowitz — May 11, 2018 Follow @seooptimizers — May 11, 2018 Tumisu / Pixabay Many people who are otherwise good sound businessmen and women balk when it comes to the idea of paying for SEO services. “It’s too expensive” is a common refrain. But is it really? Setting the initial cost of SEO aside … Continue reading Cost vs. Return On Investment In SEO…Why It Makes Good Sense
Crypto And The Curious Consumer: As Education Continues To Rise, Will Investment Follow Suit? by Warren Ashley , April 11, 2018 I no longer have that compulsion to open my crypto app. If you rank as a crypto investor, you can likely attest to a similar addiction from just a few short months ago. We … Continue reading Crypto And The Curious Consumer: As Education Continues To Rise, Will Investment Follow Suit?
Sarina Ziv — February 16, 2018 — February 16, 2018 Image copyright When it comes to setting goals for your business, marketing with social media might fall low on the totem pole. Yet, marketing through Facebook, Twitter, and other social media avenues can help you connect with your audience and ultimately lead to a measurable … Continue reading Why Social Media is a Great Investment for Your Brand
Randy Milanovic — September 19, 2017 Follow @kayak360 — September 19, 2017 When we look at human behaviour from the outside in, we come up against a recurring problem: we don’t know what we don’t know. That’s a simple way of saying we can’t see our own blind spots. Knowledge and weaknesses tend to be … Continue reading A Sounding Board Just Might Be your Wisest Investment
Donna Duncan — May 8, 2017 Follow @beseenontop— May 8, 2017 Security is a top priority for Google and a growing concern for savvy Internet users. HTTPS (HyperText Transfer Protocol Secure) uses encryption and authentication to protect the integrity and confidentiality of data shared between two Internet devices. Google is pushing hard for website owners … Continue reading HTTP to HTTPS Conversion: An Easy-To-Use Excel Checklist That Protects Your SEO Investment
Despite the rise of productivity tools such as Slack and Workplace, contributor Len Shneyder believes recent deals and funding events show that email is an increasingly important channel and will continue to grow. Len Shneyder on March 17, 2017 Email has proven to be a solid investment; over the past few years, it’s seen … Continue reading Email in 2017: Dying platform or still a worthy investment?
Columnist Justin Dunham reminds us that our marketing technology solutions are only as good as the processes and culture that surround them. Justin Dunham on March 2, 2017 Think about the dozens of channels that you have to manage for any given marketing campaign. Web, email, in-product messaging, social, press releases, media placements, display … Continue reading Better collaboration is the best martech investment you can make
by Justin Herring Follow @justincherringOctober 3, 2016 Citations and Business listings are a huge part of local SEO. They help Google understand where your business is, what it’s about, and who to show it to in search results. But many SEO companies also use citations and business listings as a way to have their clients … Continue reading Why Citations Are A Bad Investment For Local SEO (and where to spend your money instead)
by Adam Fout Follow @bluesteeletxSeptember 29, 2016 Paying for a cheap website design is like paying for cheap brakes. It might work… For now. But it will likely fall apart right in front of you (and cause some damage along the way). It certainly will over time. Cheap brakes are cheap for a reason — … Continue reading 3 Reasons Why A Cheap Website Design Is a Bad Investment
by Paul Philp July 28, 2016 Follow @pphilpJuly 28, 2016 If you are a SaaS company looking to invest in Customer Success, one of the most important considerations is the customer per Customer Success Manager (CSM) ratio – the number of customers a CSM can support while still remaining effective. This is often a delicate … Continue reading 5 Investment Considerations for Customer Success
