Randy Milanovic — September 19, 2017 Follow @kayak360 — September 19, 2017 When we look at human behaviour from the outside in, we come up against a recurring problem: we don’t know what we don’t know. That’s a simple way of saying we can’t see our own blind spots. Knowledge and weaknesses tend to be … Continue reading A Sounding Board Just Might Be your Wisest Investment
Donna Duncan — May 8, 2017 Follow @beseenontop— May 8, 2017 Security is a top priority for Google and a growing concern for savvy Internet users. HTTPS (HyperText Transfer Protocol Secure) uses encryption and authentication to protect the integrity and confidentiality of data shared between two Internet devices. Google is pushing hard for website owners … Continue reading HTTP to HTTPS Conversion: An Easy-To-Use Excel Checklist That Protects Your SEO Investment
Despite the rise of productivity tools such as Slack and Workplace, contributor Len Shneyder believes recent deals and funding events show that email is an increasingly important channel and will continue to grow. Len Shneyder on March 17, 2017 Email has proven to be a solid investment; over the past few years, it’s seen … Continue reading Email in 2017: Dying platform or still a worthy investment?
Columnist Justin Dunham reminds us that our marketing technology solutions are only as good as the processes and culture that surround them. Justin Dunham on March 2, 2017 Think about the dozens of channels that you have to manage for any given marketing campaign. Web, email, in-product messaging, social, press releases, media placements, display … Continue reading Better collaboration is the best martech investment you can make
by Justin Herring Follow @justincherringOctober 3, 2016 Citations and Business listings are a huge part of local SEO. They help Google understand where your business is, what it’s about, and who to show it to in search results. But many SEO companies also use citations and business listings as a way to have their clients … Continue reading Why Citations Are A Bad Investment For Local SEO (and where to spend your money instead)
by Adam Fout Follow @bluesteeletxSeptember 29, 2016 Paying for a cheap website design is like paying for cheap brakes. It might work… For now. But it will likely fall apart right in front of you (and cause some damage along the way). It certainly will over time. Cheap brakes are cheap for a reason — … Continue reading 3 Reasons Why A Cheap Website Design Is a Bad Investment
by Paul Philp July 28, 2016 Follow @pphilpJuly 28, 2016 If you are a SaaS company looking to invest in Customer Success, one of the most important considerations is the customer per Customer Success Manager (CSM) ratio – the number of customers a CSM can support while still remaining effective. This is often a delicate … Continue reading 5 Investment Considerations for Customer Success
by Andy Calloway July 27, 2016 Follow @andycalJuly 27, 2016 They say that practice makes perfect, and it is true not only with anything creative but also with the working world. Training is an integral part of making any company efficient and profitable. Training done poorly, however, can result in a major decrease in productivity … Continue reading Why Investing in Training Will Almost Always Give a Positive Return on Investment
by Vinay Patankar July 6, 2016July 6, 2016 When he started investing, Chris Sacca told himself, “F*ck it… I’m just not going to play this traditionally anymore.” And as any Shark Tank fans out there know, Sacca is anything but traditional. From his cowboy shirt uniform to his self-described “colorful language,” the billionaire Lowercase Capital … Continue reading Lessons from a Shark Tank Success Story: Chris Sacca’s Investment Checklist
Are you getting the most value out of your marketing automation platform? Columnist Mary Wallace explains why you should be using it to nurture quality leads. Mary Wallace on June 21, 2016 There’s no argument that the pipeline of new leads — ones that are well-qualified and ready to buy — is the responsibility of … Continue reading Get the most out of your marketing automation investment
