Brian Basilico June 26, 2020 I had someone contact me after reading my first book. It’s called, “It’s Not About You, It’s About Bacon“, but the main concept is “Relationship Marketing in a Social Media World!“. He commented back and said, “You want me to do more networking?” The answer I gave him was “Yes.” … Continue reading How to Increase Your Return on Relationship Investment By Interacting Human to Human
From Attribution to Attention: Future Proofing Brand Investment by Keith Brewer , Op-Ed Contributor, February 25, 2020 Over the past couple of years, audience-centric media planning, measurement and optimization have come under increasing pressure from platforms, browsers, and regulators. A few weeks ago when Google announced that Chrome would stop supporting third-party cookies, we witnessed … Continue reading From Attribution to Attention: Future Proofing Brand Investment
Brian Basilico — November 8, 2019 Follow @bbasilico A few days ago, I got a message on LinkedIn from a guy named Daniel. He said, “Hey, I just flew back into Chicago and I read your book and I loved it and I want to take you out to lunch to thank you for all … Continue reading Relationship Capital Investment Can Create Greater Interest
Yash Mehta — October 31, 2019 60 major stock exchanges in the world valued USD 69 Trillion (The Money Project) and to get your ticket to the mad circus, you don’t need a lot of money. In fact, there’s no standardized amount to invest in a particular time. Take this as an immediate lesson as … Continue reading How to Upscale Your Stocks Investment Game With Minimum Risks
Amanda Murray — July 2, 2019 Follow @amanda1murray — July 2, 2019 Whether you are running a Google search campaign, Google remarketing campaign, or Facebook Ads campaign, all ads must point to a destination. There are many options out there. You could point to your homepage or a standard service or product page on your … Continue reading Why Customized Landing Pages Are Worth the Investment
Dave Brock — May 26, 2019 Follow @davidabrock — May 26, 2019 As a disclaimer, there is no redeeming lesson in this post. Just some Sunday humor and observations about the world. If you are looking for deep insight, stop here, if you want a chuckle–and an investment opportunity, read further. About a year ago, … Continue reading “Me, Myself, And I” — An Investment Opportunity
Brady Fletcher — May 21, 2019 Follow @tsx_tsxv — May 21, 2019 For the everyday investor, it can be tempting to look to celebrity investors like Warren Buffett as bastions of truth. These stock titans may appear to have an inside track on the market — and Buffett’s advice reportedly works for many — but … Continue reading Why You Shouldn’t Take Celebrity Investment Advice at Face Value
Jacob Havenridge — May 9, 2019 — May 9, 2019 Working with limited marketing resources often means prioritizing your initiatives based on the overall impact they can have on your goals. One of the main considerations in this pursuit is whether your time is better invested in paid search or in search engine optimization (SEO). … Continue reading What’s the Better Investment – Paid Search or SEO?
Build organizational structure and develop analytics leaders who bridge data science with marketing strategy to improve your return on investment. Eric Bradlow & Jeremy Korst on April 19, 2019 Gartner recently published their Predicts 2019 research report, outlining several converging trends that pose a threat to CMOs and marketing organizations. The report also makes … Continue reading Here’s how to get the most out of your marketing analytics investment
Marketers must examine how people-based IDs differ and how quality impacts identity through activation. Learn how to evaluate your program. Marc Rossen on February 14, 2019 The marketing industry has been awash with articles and papers talking about marketing technology and the importance of linking identity management across an enterprise’s investments. And rightfully so. Brands … Continue reading Identity management investment can pay off, and here’s how
