Elliot Begoun January 14, 2021 What’s the most important investment you can make in your brand? Hint, it’s not marketing, packaging, sales, or even your team. Give up? The most important investment you can make is in yourself. The single most critical contributing factor to the success of your business is you. If you’re not … Continue reading What’s the Most Important Investment?
Bonnie Gibson December 21, 2020 Investment management has seen major digital transformation in the past decade. That transformation has disrupted the way investors and wealth managers interact, as well as the very business model of investment management companies. In order to compete in today’s digital economy, investment management companies must move faster than ever before. … Continue reading Creating Effective Investment Management Digital Experiences
Brian Basilico June 26, 2020 I had someone contact me after reading my first book. It’s called, “It’s Not About You, It’s About Bacon“, but the main concept is “Relationship Marketing in a Social Media World!“. He commented back and said, “You want me to do more networking?” The answer I gave him was “Yes.” … Continue reading How to Increase Your Return on Relationship Investment By Interacting Human to Human
From Attribution to Attention: Future Proofing Brand Investment by Keith Brewer , Op-Ed Contributor, February 25, 2020 Over the past couple of years, audience-centric media planning, measurement and optimization have come under increasing pressure from platforms, browsers, and regulators. A few weeks ago when Google announced that Chrome would stop supporting third-party cookies, we witnessed … Continue reading From Attribution to Attention: Future Proofing Brand Investment
Brian Basilico — November 8, 2019 Follow @bbasilico A few days ago, I got a message on LinkedIn from a guy named Daniel. He said, “Hey, I just flew back into Chicago and I read your book and I loved it and I want to take you out to lunch to thank you for all … Continue reading Relationship Capital Investment Can Create Greater Interest
Yash Mehta — October 31, 2019 60 major stock exchanges in the world valued USD 69 Trillion (The Money Project) and to get your ticket to the mad circus, you don’t need a lot of money. In fact, there’s no standardized amount to invest in a particular time. Take this as an immediate lesson as … Continue reading How to Upscale Your Stocks Investment Game With Minimum Risks
Amanda Murray — July 2, 2019 Follow @amanda1murray — July 2, 2019 Whether you are running a Google search campaign, Google remarketing campaign, or Facebook Ads campaign, all ads must point to a destination. There are many options out there. You could point to your homepage or a standard service or product page on your … Continue reading Why Customized Landing Pages Are Worth the Investment
Dave Brock — May 26, 2019 Follow @davidabrock — May 26, 2019 As a disclaimer, there is no redeeming lesson in this post. Just some Sunday humor and observations about the world. If you are looking for deep insight, stop here, if you want a chuckle–and an investment opportunity, read further. About a year ago, … Continue reading “Me, Myself, And I” — An Investment Opportunity
Brady Fletcher — May 21, 2019 Follow @tsx_tsxv — May 21, 2019 For the everyday investor, it can be tempting to look to celebrity investors like Warren Buffett as bastions of truth. These stock titans may appear to have an inside track on the market — and Buffett’s advice reportedly works for many — but … Continue reading Why You Shouldn’t Take Celebrity Investment Advice at Face Value
Jacob Havenridge — May 9, 2019 — May 9, 2019 Working with limited marketing resources often means prioritizing your initiatives based on the overall impact they can have on your goals. One of the main considerations in this pursuit is whether your time is better invested in paid search or in search engine optimization (SEO). … Continue reading What’s the Better Investment – Paid Search or SEO?
