Super Bowl season is a unique time in our industry. Creative genius surrounds us. From the in-game commercials to social engagement, brands seem to try a little harder this time of year to really stand out. One that really sticks out is the day that Oreo changed Social Media forever. For those who don’t remember, Oreo posted real-time “You can still dunk in the dark” during the Super Bowl blackout in New Orleans. You can check it out here:
Oreo
Power out? No problem. pic.twitter.com/dnQ7pOgC
— Oreo Cookie (@Oreo) February 4, 2013
Brands continue to spend time and money to grow organically, seizing the moment during and after a mass audience event like the Super Bowl. Here are a few other brands that have done a good job:
Arby’s
Hey @Pharrell, can we have our hat back?” during the acceptance speech of Daft Punk getting Album of the Year at the Grammy’s.
Hey @Pharrell, can we have our hat back? #GRAMMYs
— Arby’s (@Arbys) January 27, 2014
Burger King
“At BK everyone gets to keep their crown” after Steve Harvey announced the wrong winner during the Miss Universe 2015.
At BK everyone gets to keep their crown. pic.twitter.com/vrRKG3dMs7
— Burger King (@BurgerKing) December 21, 2015
This is a good way to get eyeballs on your brand, but it takes an extremely creative team, well timed thinking and a lot of luck! Instead, we suggest investing in creating good content that is relevant to your audience over the long term.
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