Yaniv NavotJune 30, 2015 The term “Dark Social” was originally coined back in 2012 by Alexis C. Madrigal of The Atlantic, to describe “untrackable” social content sharing through means like email, instant messages and even mobile applications. Dark Social traffic represents the sharing activity via private digital communication channels exclusive of referral headers and as a … Continue reading Into the Great Unknown: Understanding and Leveraging Dark Social Traffic
Rachel SerpaJune 19, 2015 To reach customers with a level of relevance that grows conversions and loyalty, marketers must understand their users. We’re not talking about observing anonymous on-site behaviors and researching general browsing habits – we’re talking about really learning who they are. Prompting users to self-identify by registering and logging in on your … Continue reading 3 Tips To Turn Anonymous Users Into Known Customers
Christina HallJune 18, 2015 Let’s face it not many companies have a big budget for website design projects that don’t lead to new revenue. Yet so many companies spend boat loads of money on website redesign projects every 2 – 5 years that net them nothing. Certainly stranger things have happened I know, but I am … Continue reading 3 Simple Steps To Transform Your Website Into A Lead Generation Machine
Kate AhlJune 16, 2015 Transitioning a personal account to a Pinterest business account is very similar to tackling a disorganized closet. The pins don’t fit right, nothing looks good and half the items are on the floor in a jumbled mess. However, there is hope and only a few users will have to throw out … Continue reading 4 Steps To Turn A Personal Account Into A Pinterest Business Account
BJ KitoJune 15, 2015 For many companies (large and small alike) the root philosophy behind a website has traditionally been rather unfortunate. A web presence has been viewed as nothing more than a validation tool. For “great” companies who are “doing it well,” a website is leveraged as a place for customers to engage, transact, … Continue reading Turning Your Website Into A Customer-Loyalty Development Channel
Columnist Steve Dille explains how, by combining predictive sciences with drip marketing, Next Glass keeps beer drinkers thirsting for engagement. Steve Dille on June 10, 2015 Beer, of course, gave us civilization, according to historians and anthropologists who have explored the misty originals of communities and cultures at the dawn of the human epoch. It … Continue reading Email Best Practice Pros: Next Glass Taps Into Predictive Possibilities
Janette SpeyerJune 10, 2015 Facebook Pages have morphed from a purely social platform into a powerful sales and marketing hub for brands to promote their products to captive targeted consumers. Best yet, small to medium sized businesses and entrepreneurs can run an affordable storefront from their branded pages. It’s no longer about posting content on your … Continue reading How to Turn Your Facebook Page into a Sales Hub
Mike WhitneyJune 1, 2015 Recently, free dating app giant Tinder has been undergoing a courtship of their own: with marketers and advertisers, that is. The app is joining the trend of introducing purchasable ad space in the world of online dating. The realms of online dating and marketing provide each other with natural collaborators, as … Continue reading For The Love of Marketing: Tinder’s Foray Into Selling Ad Space
Patrick SitkinsJune 1, 2015 In order to eliminate frustrations and lack of results, marketing and sales have to work together. Beginning with everyone being on the same page with the end goal, there are certain points that will greatly increase the likelihood of success for everyone. Below are three ways to bridge the gap between … Continue reading 3 Ways To Turn Digital Marketing Into Sales
Deal, estimated at more than $30 million, gives Automattic nearly 400 employees worldwide. Matt McGee on May 20, 2015 Automattic, the parent company of WordPress, has announced its acquisition of WooThemes, the maker of popular blog themes and an even more popular WordPress-based, e-commerce platform called WooCommerce. The WooCommerce plugin currently has more than 7.6 … Continue reading Automattic, WordPress’ Parent Company, Moves Into E-Commerce With WooThemes Acquisition
