Amanda ClarkAugust 18, 2015 As with many things in life, resumes have evolved over the years. The formatting, content, and style have all gone through changes. If it’s been a few years since you’ve updated your resume, there’s a good chance that it could have dated features. For instance, hardly anyone uses AOL anymore, so … Continue reading Bringing Your Resume Into The 21st Century
Rafael SolisAugust 5, 2015 As a small business owner, among your daily priorities, running an employee learning program is not high on the list. However, as the talent pool and customer base surrounding the small business world becomes increasingly global, the lack of actionable knowledge on topics such as diversity, leadership and disability awareness is … Continue reading 5 Ways To Build Learning Into Your Small Business Workflow
Kathryn WheelerJuly 29, 2015 Already generating significant referral traffic to leading ecommerce platforms like Shopify, Pinterest plans to add a new feature to become even more involved in ecommerce – and we couldn’t be more excited. Not only can users find, collect, and share products they want, but they will also have the option to … Continue reading Pinterest Dips Into Ecommerce
Vishal PindoriyaJuly 28, 2015 Tactfully integrating social media onto your website is an art. Connect with users on your site without sacrificing your website’s aesthetic or UX design through social media buttons or links. A thumbnail-icon link is a popular tool used to connect your social networks to your website — and it’s both easy … Continue reading Beyond Buttons: Integrate Social Media Into Your Website
Marc GubertiJuly 25, 2015 Blogging has quickly emerged as a powerful resource to make a strong income. Before 2000, if you heard the word blog, you would have no idea what someone was talking about. WordPress did not even exist, and Blogger was launched in the middle of 1999. Less than 10 years after the … Continue reading 5 Ways To Tap Into The Power Of Blogging
Laurie Sullivan @lauriesullivan, (July 22, 2015) As the moderator during the opening panel at OMMA LA on Tuesday, Arthur Chan, EVP, Digital Marketing, Palisades MediaGroup, asked panelists what are some of the things you want to see from technology, are you looking forward to in the future? Here’s what they said. Jason Gaboriau, EVP, Executive Creative Director, Doner LA: … Continue reading Infusion Of Data Into Experiences Across Screens, Whew!
Olivier ChoronJuly 21, 2015 Social media, as we all know can be extremely valuable when you use it effectively. The space has changed dramatically over the course of 10 years, but have you changed with it? Isn’t it about time you took charge and injected a new lease of life into your social media marketing … Continue reading How to Inject a New Lease of Life Into Social Media Marketing
Marc GubertiJuly 20, 2015 The web has made it extremely easy for us to provide a variety of information. Billions of blog posts and videos are on the web. It is fair to say that we are in the Information Age. Millions of people realize the power of content on the web, and many of … Continue reading How To Turn One Piece Of Content Into Five Pieces Of Content
Rachel SilverJuly 15, 2015 In previous posts we have explained how to segment your contacts to optimize overall your ROI. But what happens when people in your network no longer fit their segment? According to eMarketer, with segmentation 39% of people saw better open rates, opt-out rates and unsubscriptions were lower for 28% of people, … Continue reading Re-Segmenting: When Contacts No Longer Fit Into Their Segments
Yaniv NavotJune 30, 2015 The term “Dark Social” was originally coined back in 2012 by Alexis C. Madrigal of The Atlantic, to describe “untrackable” social content sharing through means like email, instant messages and even mobile applications. Dark Social traffic represents the sharing activity via private digital communication channels exclusive of referral headers and as a … Continue reading Into the Great Unknown: Understanding and Leveraging Dark Social Traffic
