Alex EspensonMay 20, 2015 Chances are high that you could make your business more efficient today than it was (May 20, 2015). Perhaps you would like to trim the fat from your business to make it run more smoothly. You can whip your business into shape with a few easy steps, but you must be … Continue reading Cutting the Fat: Getting Your Business Into Shape
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How To Convert Your Affiliate Marketing Traffic Into Sales
Kobe Ben ItamarMay 19, 2015 Affiliate marketing is a common channel used to make money online. There are many benefits to getting involved in affiliate marketing opportunities. An affiliate marketer is someone who makes money without having to produce, buy or distribute any products.A merchant partner is a business enterprise or a company that pays … Continue reading How To Convert Your Affiliate Marketing Traffic Into Sales
Beyond the Bullhorn: Social Media Morphs Into Brand Storytelling
Cheryl GoldbergMay 10, 2015 Marketers have long used social media to promote content. They’ll throw a white paper up on their website, blast a few promotions touting the paper to their Twitter, Facebook, and LinkedIn followers, and, with any luck, people will like, retweet, favorite, and otherwise amplify the message. Think bullhorn. Today, marketers are … Continue reading Beyond the Bullhorn: Social Media Morphs Into Brand Storytelling
Turn Your Business Into A Video Game And Find Marketing Gold
Jessica JohnsonMay 9, 2015 Content marketers have dominated just about every corner of the digital marketing world. They’ve mastered the art of video, audio, text marketing, and various combinations of the three. The next logical step is to combine media and entertainment for the ultimate marketing platform: video games. Yes, you read that right – … Continue reading Turn Your Business Into A Video Game And Find Marketing Gold
Email Segmentation, Personalization, Automation: Getting Important Data Into Your ESP
What kinds of data should you be uploading into your ESP? Columnist Andrew King outlines that and more to help boost the relevance of your emails. Andrew King on May 8, 2015 As an email marketing consultant, I frequently talk to marketers about the benefits of segmentation, personalized content and automation. Marketers are generally in … Continue reading Email Segmentation, Personalization, Automation: Getting Important Data Into Your ESP
How To Turn B2B Lead Nurturing Into Sales: Your Complete Guide [25+ Resources]
Heba Hosny May 5th, 2015 According to Hinge Research Institute, businesses that generate 60% of their leads online are two times profitable compared to those generating less than 20% of their leads online. I’ve been reading extensively about B2B Lead Nurturing best practices. The more I read, the more I realized that the topic … Continue reading How To Turn B2B Lead Nurturing Into Sales: Your Complete Guide [25+ Resources]
Taking Your First Steps into the World of Multi-Channel Online Retail
John W HayesApril 25, 2015 Taking your first steps into the world of multi-channel retail need not be a daunting task. In fact it could be as simple as listing a few items on an online marketplace like eBay or Amazon. Online marketplaces allow retailers to explore a number of options: Distressed Inventory: Stock left … Continue reading Taking Your First Steps into the World of Multi-Channel Online Retail
Behavioral Email Marketing – How To Convert A Visitor Into A Lifelong Customer
Jaymin BhuptaniApril 23, 2015 What could be more exciting than knowing exactly what your customers would like to buy? Behavioral emails use predictions based upon analyzing the content a user consumed; That is the closest the above mentioned dream scenario can get. Behavioral targeting approaches the reader at that exact critical time, which can then … Continue reading Behavioral Email Marketing – How To Convert A Visitor Into A Lifelong Customer
New Facebook Tool: How To Use It To Convert Comments Into Sales
Jeff BullasApril 20, 2015 In 1995, authors, experts and influencers sold $ 10 million worth of eBooks through Amazon. 18 years later that number has grown to $ 1.6 billion. Despite the growth, something is changing… As sales volume grew, authors began looking for new ways to sell their content without relying on the iron … Continue reading New Facebook Tool: How To Use It To Convert Comments Into Sales
5 Onboarding Techniques to Convert Trials into Paying Customers
Emma O’NeilApril 18, 2015 If the sign-up rate for your product’s free trial is high, then you’re doing something right. It’s a great sign if people are willing to take time and give up some information to try out your software for a few weeks. But are they really trying it? Are they making full … Continue reading 5 Onboarding Techniques to Convert Trials into Paying Customers
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