by Delphine Moulu March 15, 2016 Follow @reelevantappMarch 15, 2016 What is live content Did you ever send an email marketing campaign and quickly realized that one of the product featured was out of stock? Or do you sell weather-sensitive products and you’re never sure when to send your emails because the weather is so … Continue reading Here is Why you Should Insert Live Content Into Your Emails
by Claude Harrington March 13, 2016March 13, 2016 Although whiteboard videos are well known for their iconic black-and-white aesthetic, many of them these days tend to include some degree of color. It’s usually not much–shades of color here and there–but it’s happening more and more and, given the influx, it inevitably spurs questions like: Should … Continue reading 5 Tips for Incorporating Color into Your Whiteboard Video
How do you become the next marketing technology star of your organization? Ahead of SXSW, columnist Sheldon Monteiro offers some tips for those aspiring to advance their careers. Sheldon Monteiro on March 10, 2016 As tens of thousands of innovators — technologists, creatives, marketers and business strategists — descend on Austin, Texas, for the … Continue reading 4 tips to break into the C-suite and become a chief marketing technology officer
by Lee Frederiksen March 10, 2016 Follow @hingemarketingMarch 10, 2016 When it comes to generating new business, most professional services firms rely on referrals. In fact, according to our study of 530 professional services firms, generating referrals ranked highest in terms of current marketing priorities. But sadly,most of that marketing effort may be destined to … Continue reading 10 Tips to Get More Referrals That Turn into Clients
by Susanna Perkins March 10, 2016March 10, 2016 I’m going to be brutally honest here. If you already have a website and you’re asking that question, you’re in trouble. Think about translating that to the real world. Would you lease a business space, spend the money to paint it and decorate it, advertise a grand … Continue reading How To Turn A WordPress Site Into A Profitable Business
It’s time to move beyond “people-based marketing” as a catchphrase and jump on board. Columnist Mike Sands discusses how it will help brands connect with people and create more relevant messages. Mike Sands on March 9, 2016 “It was the best of times, it was the worst of times.” While this quote was made … Continue reading 5 reasons people-based marketing will turn fed-up consumers into brand-loyal fans
by Justin Phillips March 8, 2016March 8, 2016 In many organizations, knowing when to pursue a specific lead comes down to spending a huge amount of time checking in on leads, emailing, calling, and having a sense of intuition regarding when a particular lead deserves attention. Sales reps are expected to turn leads into customers … Continue reading 5 Ways To Convert Website Traffic Into Leads
by Penney Fox March 3, 2016 Follow @foxinteractiveMarch 3, 2016 Information Overload Is this you? You’re reading blog posts and articles about social media marketing and everyone has a different recommendation about what to do, how to do it and how often you need to do these things? Some days, I feel like I’m experiencing … Continue reading 7 Tips To Add Social Marketing Into Your Daily To-Do List
by Randy Milanovic February 26, 2016 Follow @kayak360February 26, 2016 Recently, I talked about the hidden costs of PPC management and the companies that deploy a managed/commissioned approach to them. The art of attracting paid search traffic is a huge topic, though, and there is another side to the coin. Use AdWords intelligently, and you … Continue reading Turning Pay Per Click Into Clicks That Pay
by Kirk Dando February 25, 2016 Follow @kirkdandoFebruary 25, 2016 Have you ever wonder what it takes to move from being a great individual contributor to a manager? Or wondered how to transition to managing a larger group? Or make the even bigger jump to get into the C-suite where you lead across an entire … Continue reading How to Grow Into Leadership – 2 Simple Steps
