by Bernie Borges February 3, 2016 Follow @bernieborgesFebruary 3, 2016 As we all fall victim to content overload, brands seek new ways to get their content in front of receptive audiences. One approach that has the potential to pay big dividends, but often goes overlooked, is employee advocacy. In a recent podcast recording, Julio Viskovich, … Continue reading Tap into Your Brand’s Biggest Marketing Asset – Employees
by Randy Milanovic January 31, 2016 Follow @kayak360January 31, 2016 Recently, I talked about the hidden costs of PPC management and the companies that deploy a managed/commissioned approach to them. The art of attracting paid search traffic is a huge topic, though, and there is another side to the coin. Use AdWords intelligently, and you … Continue reading Turning Pay Per Click into Clicks that Pay Off
by Andre W. Klein January 28, 2016 Follow @akleines2January 28, 2016 One of the strategies being massively used, because of its almost instantaneous and highly productive results, is to position YouTube videos among the top results of Google.com and YouTube.com during searches. It is very important to consider a few things if you want your … Continue reading Ranking Your Videos on YouTube/Google – A Introduction Into Video SEO
Writer & coach Elna Cain eliminated distractions and focused her website and blog on her #1 goal. (48)
by Jessica Mehring January 23, 2016 Follow @horizonpeakJanuary 23, 2016 SlideShare earned its nickname “the quiet giant of content marketing” for good reason. It’s one of the most powerful, influential platforms on the Web. Repurposing your blog content as a SlideShare deck is a great way to stretch that blog content, give new life to … Continue reading How to Use SlideShare to Breathe Life into Your Old Blog Content
by Maren Hogan January 22, 2016 Follow @marenhoganJanuary 22, 2016 When it comes to sourcing candidates, a solid employee referral program (ERP) is one of the most effective places to start. Jobvite discovered that implementing a strong employee referral program in its recruiting process increased employee satisfaction; it also found that 46 percent of employees … Continue reading Take a Plunge into a Big Talent Pool with a Short Timeframe
by Grant Thomas January 14, 2016 Follow @gsthomas22January 14, 2016 Inventory management requires constant attention and is incredibly important to your business’s success. Yet, even the most successful ecommerce businesses still run into problems every year. A very common problem is slow-moving and excess inventory. This usually occurs at the beginning and of the year … Continue reading 14 Ways to Convert Slow-Moving and Excess Inventory into Cash
The shared first-party data of MediaMath’s Adroit subsidiary is being spun into the new Helix business unit, and Adroit is being merged into MediaMath. Barry Levine on January 13, 2016 at 5:37 pm Programmatic media buyer MediaMath is getting into the data business with the launch today of its new subsidiary, Helix. In 2013, the … Continue reading MediaMath Gets Into The Data Business With Launch Of Helix
Many advertisers have seen great results using the countdown customizer in AdWords, but just how many utilized them during the holiday season? Columnist Matt Umbro sought to find out. Matt Umbro on January 13, 2016 At the end of 2014, I wrote that dynamic copy needed to be an integral part of paid search advertisers’ … Continue reading How Much Did Countdown Ads Play Into Search Advertisers’ Strategies This Holiday Season?
A limited test is underway to fulfill ad space on mobile publisher sites and move beyond brokering in-app ad inventory. Ginny Marvin on January 12, 2016 at 3:07 pm Facebook is running a test to expand the Facebook Audience Networks’ reach to mobile web advertising, according to an AdExchanger report. The social network confirmed to AdExchanger that … Continue reading Report: Facebook Audience Network Testing Expansion Into Mobile Web Advertising
