by Kaitlyn Kirkaldy February 23, 2016 Follow @KaitlynKirkaldyFebruary 23, 2016 I have 8.25 seconds to grab your attention. And that’s how long you have to get your customer’s attention online. Consumers value – times up! If that seems like an incredibly short amount of time to win attention, you’re right. If you take too long … Continue reading How to Add Content Personalization Into Your Digital Marketing Mix
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Social Media Marketing Tricks To Bring You Into This Century
by Darren Faber February 13, 2016February 13, 2016 Social media marketing can definitely be a frustrating beast to attempt to tackle. But, as many businesses are learning, it is definitely worth the trouble put into the process. Social media, as we know it today, first got its start way back in 1994. Along the way, … Continue reading Social Media Marketing Tricks To Bring You Into This Century
“Why Aren’t My Pins Being Seen?” Diving Into The Pinterest Smart Feed
by Danny Maloney February 13, 2016February 13, 2016 Have you been frustrated with your Pins’ recent visibility? Or perhaps overjoyed by a sudden growth in repins and referral traffic from Pinterest? Either way, you are not alone. Over the past year and a half, many Pinners have noticed seemingly unexplained changes in their engagement and … Continue reading “Why Aren’t My Pins Being Seen?” Diving Into The Pinterest Smart Feed
How to Use Google’s New AdWords Formulas to Gain Additional Insights into Call Data
by Jonathon Byrd February 12, 2016February 12, 2016 In late January, Google quietly released a new formula function for custom columns in AdWords. Using the custom formulas functionality, marketers can apply formulas to metrics available in the custom columns drop-down. For marketers importing call tracking data from Google Analytics and/or tracking calls directly from ads, … Continue reading How to Use Google’s New AdWords Formulas to Gain Additional Insights into Call Data
Insight into the Growing Impact of Mobile Video Marketing
by Chris Horton February 12, 2016 Follow @chrshortonFebruary 12, 2016 As an inveterate marketing technologist, I always love it when the prevailing data trends confirm an intuitive notion of mine. In this case, the notion has to do with the steady rise in mobile video consumption and its associated impact on digital marketing strategy. The … Continue reading Insight into the Growing Impact of Mobile Video Marketing
How To Get Back Into SEO After Being Away
By Rejini Stevenson February 12th, 2016 We all know the SEO/SEM industry is fast paced. Go on maternity leave, short term disability, or a sabbatical, and you come back to a whole new industry. New tools, algorithms, and ‘Google laws’ sprout up on a regular basis. They’re what keeps the industry growing, innovating and evolving. … Continue reading How To Get Back Into SEO After Being Away
Tap Into LinkedIn’s 4 Hidden Gems & Maximize Your Job Search ROI
by Virginia Franco February 8, 2016 Follow @VAFrancoResumesFebruary 8, 2016 It’s been said before – if you want to land a job FAST start networking. Networking yields a much higher ROI on your job search than the alternative – competing against hundreds for jobs online. But what if your network is lacking in terms of … Continue reading Tap Into LinkedIn’s 4 Hidden Gems & Maximize Your Job Search ROI
Tap into Your Brand’s Biggest Marketing Asset – Employees
by Bernie Borges February 3, 2016 Follow @bernieborgesFebruary 3, 2016 As we all fall victim to content overload, brands seek new ways to get their content in front of receptive audiences. One approach that has the potential to pay big dividends, but often goes overlooked, is employee advocacy. In a recent podcast recording, Julio Viskovich, … Continue reading Tap into Your Brand’s Biggest Marketing Asset – Employees
Turning Pay Per Click into Clicks that Pay Off
by Randy Milanovic January 31, 2016 Follow @kayak360January 31, 2016 Recently, I talked about the hidden costs of PPC management and the companies that deploy a managed/commissioned approach to them. The art of attracting paid search traffic is a huge topic, though, and there is another side to the coin. Use AdWords intelligently, and you … Continue reading Turning Pay Per Click into Clicks that Pay Off
Ranking Your Videos on YouTube/Google – A Introduction Into Video SEO
by Andre W. Klein January 28, 2016 Follow @akleines2January 28, 2016 One of the strategies being massively used, because of its almost instantaneous and highly productive results, is to position YouTube videos among the top results of Google.com and YouTube.com during searches. It is very important to consider a few things if you want your … Continue reading Ranking Your Videos on YouTube/Google – A Introduction Into Video SEO
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