by BusinessVibes December 29, 2015 Follow @businessvibesDecember 29, 2015 When expanding an e-commerce business into a new market, the first thing to do before investing in marketing your brand or products is validate the market by completing research to determine the potential demand in the market and the logistics of serving this new market. Once … Continue reading 7 Top Tactics to Grow Your E-commerce Business Into New Markets
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How To Implement Micro-Moments Into Your Video Strategy
by Beth Romelus December 28, 2015December 28, 2015 What are micro-moments? Micro-moments are the moments when a consumer looks outside of their personal space into their mobile device to learn, explore, or buy something new. Brands that take the time to understand their target consumer’s micro moments have benefited from their attention, loyalty, and money. … Continue reading How To Implement Micro-Moments Into Your Video Strategy
Working 7 Popular New Year’s Resolutions Into Email Marketing
by Ben Smith December 27, 2015December 27, 2015 The new year is fast approaching, which means billions of people are going to be buying into the whole “new year, new me” stuff that usually ends with “new year, same me from last year.” Still, people are making their lists of resolutions. Safe money is that … Continue reading Working 7 Popular New Year’s Resolutions Into Email Marketing
Common Pitfalls of Incorporating Social Data into your Marketing (And How to Avoid Them)
by Pam McBride December 22, 2015 Follow @leadsiftDecember 22, 2015 There is a near unlimited supply of social data available to marketers today. Consumers take to Twitter, Facebook, Instagram and more to express their innermost desires, their likes and dislikes, their every thought – in real time. Given this massive amount of data, marketers should … Continue reading Common Pitfalls of Incorporating Social Data into your Marketing (And How to Avoid Them)
Google Digs Into Data, Voice Search Ads, Cross-Device Metrics To Reveal Insights
by Laurie Sullivan @lauriesullivan, (December 11, 2015) “The mobile Web isn’t dead,” says Jerry Dischler, VP of product or management at Google, after explaining all the chatter he has heard about how apps will replace mobile Web search. He told attendees at the MediaPost Search Insider Summit Thursday the company will invest in search ads … Continue reading Google Digs Into Data, Voice Search Ads, Cross-Device Metrics To Reveal Insights
Growth Hacking Tricks: Turn your Difficult Clients into Real Brand Advocates!
by David Campbell December 6, 2015December 6, 2015 I have to disagree to a mindset that growth hacking is just another buzzword. Growth hacking is a unique practice with its set of goals, and it often extends beyond digital marketing, per se, to include using branding and even customer service as marketing devices. In the … Continue reading Growth Hacking Tricks: Turn your Difficult Clients into Real Brand Advocates!
Turn Holiday Browsers Into Buyers With This Silver Bullet
by Juliet Carnoy November 25, 2015 Follow @juels050November 25, 2015 American consumers appear to think that the U.S. economy is back on track. At least that seems to be the case, based on their projected holiday spend. According to a survey by Gallup, American shoppers plan to spend $ 830 on holiday gifts this year, up … Continue reading Turn Holiday Browsers Into Buyers With This Silver Bullet
Supercharge Your Staff! 7 Hacks That Put Productivity Into Overdrive [Infographic]
by Matt Baglia November 23, 2015 Follow @slicktextNovember 23, 2015 At one point or another, all business owners deal with less than productive employees. It’s never really one person’s fault. Sometimes, the entire morale of your working group will plummet. What’s the wrong thing to do? Look for a scapegoat. Instead, prioritize progress by focusing … Continue reading Supercharge Your Staff! 7 Hacks That Put Productivity Into Overdrive [Infographic]
How To Get Into Your Prospects’ Minds
by Jeff Charles November 21, 2015 Follow @ArtisanOwlNovember 21, 2015 Raise your hand if you have ever wished you could understand your prospects and customers better. That’s what I thought. It’s really hard to persuade a prospect to become a customer if you don’t understand who they are and what they need. After all, you … Continue reading How To Get Into Your Prospects’ Minds
13 Tools To Turn Your Visual Media Into Social Masterpieces
by Sahail Ashraf November 12, 2015 Follow @TalcontentNovember 12, 2015 It’s no secret that images rule the roost on social media. Drop in on any major brand and you’ll soon see that they are crushing it with visuals. Visuals get people’s attention and convince them to engage. The best visuals (as in high-quality video, for … Continue reading 13 Tools To Turn Your Visual Media Into Social Masterpieces