by Larry Angeli July 23, 2016July 23, 2016 How authenticity breaks through the marketing noise Marketers often ask me what causes referral marketing to be successful and more specifically what motivates a Customer to refer a product. The most obvious answer is satisfaction with the product or service purchased. Without that, you can’t expect someone … Continue reading 3 Ways to Incorporate Brand Authenticity into Your Referral Marketing Strategy
by Zach Heller July 17, 2016 Follow @zhellerJuly 17, 2016 The typical marketing funnel looks like this: Awareness Interest Consideration Intent Purchase There are several different variations, depending on where you’re looking or who you’re asking. But this will do for the purposes of this post. In the past decade or so, many have added … Continue reading Turning Loyal Customers into Brand Advocates
by Whitney Duprey July 17, 2016July 17, 2016 It’s true that when you apply for a job in any industry, you’re told to really sell or market yourself to your (hopefully!) potential employer. But consider this: why not take things a step further and actually employ your marketing skills to help you secure a new … Continue reading How to Market Yourself Into A New Marketing Job
by Matt Ambrose July 14, 2016 Follow @mattambroseJuly 14, 2016 My VSL campaign last week bombed – and I know why… Facebook’s targeting is now second to none. You can test campaigns for as little as $ 5 a day and find customers with diamond-cutting precision. BUT… that doesn’t mean they’re going to rush to … Continue reading 7 Easy Tweaks to Turn a VSL Dud into a Sales Rocket
by Wendy Marx July 13, 2016 Follow @wendymarxJuly 13, 2016 B2B marketing is all about finding out what’s most important to your target audience and seeing how your product or service can fill in the blanks. However, when it comes to marketing to millennials, many find themselves a bit lost. What’s really important to Millennials? … Continue reading How to Get Into the Mind of a Millennial
by Jean Moncrieff July 12, 2016 Follow @eyejeanJuly 12, 2016 As a business owner, it’s exciting to see your business expand into new countries. On the flip side, international expansion can bring an array of new challenges. Often small businesses wander into global growth by accident. The result of an opportunistic deal in another country. … Continue reading 4 Things to Consider When Expanding Your Business Into New Countries
by James Scherer July 11, 2016July 11, 2016 Do you have a blog? Do you generate leads? Lead generation (through gated content) plays a pivotal role in the sales funnel of many businesses. It certainly has a central position in ours. But it’s exhausting – who are we kidding? Creating an entire ebook from scratch? … Continue reading How You Can Repurpose Your Content into Powerful Lead Generating Incentives
by Dan Steiner July 8, 2016 Follow @danlsteinerJuly 8, 2016 Social media has changed the way friends and family members communicate with each other. Instead of placing a phone call or sending a text, many people choose instead to post a social media update to let everyone know what they’re up to at once. The … Continue reading 6 Social Media Concepts You Can Work Into Your Business’s Everyday Processes
by Ahmad Raza July 1, 2016 Follow @ThisIzSpartaJuly 1, 2016 1. Back to Basics To make lasting change in both your personal and corporate finances, you need to identify key areas where you can improve. I know, creating a list of “opportunities” isn’t exactly crazy or exciting. But, the resulting change can be. If you … Continue reading 5 Crazy Ideas for Turning Financial Challenges into Game Changers
by Erika Dickstein June 29, 2016 Follow @springinsightJune 29, 2016 You know that feeling you get when you finally get around to cleaning out your closet and in the process, find a fabulous pair of shoes you forgot you had? (Don’t worry. This is not another Sex and the City reference.) That’s how I felt … Continue reading Email Marketing: They Really Aren’t that Into Me
