Annie Zelm — October 31, 2016 — October 31, 2016 Ever look inside your closet and realize you have nothing to wear? Then you notice an old blouse that has served you well for years and decide to wear it tucked into a pencil skirt, rather than your standard skinny jeans. Bam! Instant class. Sometimes … Continue reading Breathing New Life into an Old Blog Post: A Step-by-Step Guide
David Wilson — October 28, 2016 — October 28, 2016 When it comes to co-brand credit cards, employees of the co-brand are the ultimate ambassadors to prospects and cardholders, but promoting credit cards is not always a top priority for them. One way to get them enthused is through employee promotions. However, not all promotions … Continue reading Employee Promotions Turn Employees into Co-Brand Credit Card Advocates
by Christine Watts Follow @IOUFinancialOctober 24, 2016 Window shopping for some is a pastime, and for others it’s a way to see what deals and sales are for the taking. Do not let a window shopper just glance in your store and move on! By simply following these four steps, you will ensure that the … Continue reading Turning Window Shoppers into Sales: 4 Simple Ways to Bring Outside Shoppers In
by John Miller Follow @ScribeMillerOctober 24, 2016 We were pitching a prospect last week on a possible content marketing program, and they told us the design agency they currently use was “getting into content.” That claim seemed like a stretch, so we checked. Ugh. It took one paragraph of one blog post to determine that, … Continue reading How to Double Check An Agency That Claims It’s “Getting Into Content”
by Bhaskar Sarma Follow @bhasOctober 18, 2016 If you are a startup with a complicated product that works, one of the best ways to sell is through webinars. You can sell to 5 people or to 1000 people using the same content at the same time. You can interact with your audience in real time, … Continue reading 18 Tips and Hacks Behind High Converting Webinars that Turn Apathetic Leads into Eager Customers
by Ted SnarskiyOctober 15, 2016 Your cart/checkout page is likely the #1 place on your website where you are leaking potential sales. The average rate for cart and checkout abandonment across e-commerce is around 70%. About 7 out of 10 shoppers will leave your website with items in their cart or during the checkout process. … Continue reading Digging Deeper into Shopping Cart Abandonment Rate and Checkout Optimization
by Jane Binnion Follow @janebinnionOctober 9, 2016 A little while ago I did a little (totally non-scientific) experiment and set myself a 2-week challenge on Twitter. I trained in social media in 2010 after a career in youth and community work because I could see very clearly that this was a communication revolution and I … Continue reading On a Mission to Put the Social Back into Social Media
by Samantha Martin Follow @Socially_SamOctober 7, 2016 Everyone is jumping on the Live Streaming bandwagon. It’s the hot new trend and it’s taking over our phones. Relatively unknown people the world over are becoming Internet Famous (or not, read my take on Internet fame here) just by hitting the start broadcast button and live streaming … Continue reading How To Incorporate Live Streaming Into Your Social Media Presence
by Lacy Boggs Follow @blogspiration42October 3, 2016 One of the biggest struggles I hear from people about promoting their blog content and driving traffic to their websites is that they don’t know how to get the content out to people beyond their existing email list or audience. Sure we can email our list, share to … Continue reading Turn Comments into Clicks: How to Comment to Drive Traffic
by Bill ConnOctober 3, 2016 Do you ever get the feeling that your marketing content is falling on deaf ears? You finely tune the strategy, digging in to understand what’s going on in your market and the pain points driving your customers. You come up with a killer idea for a campaign. It’s all hands … Continue reading Data Storytelling: Turning Crickets into Conversation
