by Bill ConnAugust 18, 2016 A B2B client approached us last week with a problem we’ve heard over and over again: “My marketing team has created a ton of great content. I know it would make a huge impact on LinkedIn, if only I could get my employees to share it.” So many organizations are … Continue reading How to Turn Your Employees into LinkedIn Content Superstars
Promoted Stickers marks Twitter’s latest attempt — and the latest example of a trend — to inject brands not only into people’s content feeds but into the actual content. Tim Peterson on August 15, 2016 Social advertising used to be about brands inserting themselves in people’s content feeds. It still is. But it’s also … Continue reading Twitter turns stickers into ads for brands, but won’t say how it’s charging for them
by Rick Lepsinger Follow @onpoint_llcAugust 13, 2016 Many organizations would like to integrate 360 feedback into their performance management system. And why not? Appraisal and development systems are aligned. They should feed into each other. The 360 data should be applicable in many ways. We believe the logic of this argument is sound and that … Continue reading Are You Ready to Integrate 360 Feedback Into Your Appraisal Process?
by Lori SoardAugust 6, 2016 Building trust with your readers can be difficult. In most cases, you are marketing to people who don’t really know you and have no reason to trust you. It’s important to gain the trust of your readers if you want them to believe what you have to say. It is … Continue reading 6 Ways to Build Trust with Your Readers & Turn Them into Customers
by Ryan Stewart July 30, 2016 Follow @ryanwashereJuly 30, 2016 I’m going to hand over the process we’ve been using to kill it on YouTube. This process taps into 3 key aspects of getting more views on YouTube videos: Getting more views from Google Search Getting more views from YouTube Search Getting more views from … Continue reading Turn Your YouTube Channel Into a Growth Machine
by Meredith Wood July 25, 2016 Follow @funderaJuly 25, 2016 Keeping positive cash flow when a client’s payment timeline is longer than yours can put real pressure on any small business. Invoice financing companies advance you cash using your business’s outstanding invoices as collateral—giving you an excellent way to put more money into your business … Continue reading The 3 Best Ways to Turn Unpaid Invoices Into Cash
by Ami Iannone July 24, 2016July 24, 2016 While instant worldwide name recognition is nothing to scoff at, sometimes legacy brands find themselves pigeonholed into a single category or exclusively defined by the original products that brought them success. This can be a tough bind for companies trying to revitalize brands that seem ancient in … Continue reading Influencers Can Breathe New Life Into Legacy Brands
by Larry Angeli July 23, 2016July 23, 2016 How authenticity breaks through the marketing noise Marketers often ask me what causes referral marketing to be successful and more specifically what motivates a Customer to refer a product. The most obvious answer is satisfaction with the product or service purchased. Without that, you can’t expect someone … Continue reading 3 Ways to Incorporate Brand Authenticity into Your Referral Marketing Strategy
by Zach Heller July 17, 2016 Follow @zhellerJuly 17, 2016 The typical marketing funnel looks like this: Awareness Interest Consideration Intent Purchase There are several different variations, depending on where you’re looking or who you’re asking. But this will do for the purposes of this post. In the past decade or so, many have added … Continue reading Turning Loyal Customers into Brand Advocates
by Whitney Duprey July 17, 2016July 17, 2016 It’s true that when you apply for a job in any industry, you’re told to really sell or market yourself to your (hopefully!) potential employer. But consider this: why not take things a step further and actually employ your marketing skills to help you secure a new … Continue reading How to Market Yourself Into A New Marketing Job
