by Penney Fox June 29, 2016 Follow @foxinteractiveJune 29, 2016 Why Should You Care about Visibility? Lately it seems that everyone is talking about the term visibility, especially when it comes to social media marketing. By now most of us know that we need to be active on social media to grow our marketing efforts. … Continue reading How to Turn Your Social Connections into Customers
Bing’s Christi Olson takes a look at 20 years of search. We live in a mobile-first, cloud-first world powered by technology that changes by the nanosecond. And search is no different. Search is changing in look, form and function to become part of the fabric of our everyday lives, barely recognizable from its inception as … Continue reading A brief evolution of Search: out of the search box and into our lives
by Susanna Perkins June 25, 2016June 25, 2016 Congratulations! You just checked Google Analytics and you broke the 1,000 monthly visitors barrier. Hooray! . . . Now what? What are you going to do with those 2,000 eyeballs (give or take a few) that saw your site? I hate to tell you this, but the … Continue reading Four Questions To Ask Yourself To Turn Your Traffic Into Income
by Laura Donovan June 20, 2016 Follow @thewordproJune 20, 2016 People spend 3 times longer watching live video versus pre-recorded/non-live The number of videos posted per person in the US increased by 94% Videos have a 135% greater reach on average compared to photos Branded videos have a 148% greater organic reach than photos Facebook … Continue reading Why You Need To Incorporate Facebook Live Video Into Your Marketing Strategy
by Gina Botti June 17, 2016June 17, 2016 Thanks to Google’s recent enhancements to their AdWords platform, marketers can use several tactics to help generate more call conversions. This blog will dive into the updates that caught my eye as well as the different ways marketers can optimize their campaigns to drive call conversions. Here … Continue reading Tap Into How Google’s New AdWords Updates Can Help Drive Call Conversions
by Irene Brinker June 17, 2016June 17, 2016 Many businesses today offer multiple services across several different disciplines. To the consumer, these services may seem unrelated. For example: HVAC and Plumbing; Family Law, Estate Planning and Construction Litigation, etc. When a prospective client searches for your business online, how do they know that you’re an … Continue reading First Impressions are Everything: Turn Website Visitors into Clients With These 3 Easy Tips
by Sean Hargrave, , Staff Writer, June 15, 2016 Lots of brands are getting used to segmenting customers according to their activity and purchasing history because it just makes sense to use data about where they are in a sales funnel, in order to inform the next marketing message they should be exposed to. But … Continue reading How Email Is Turning Lookers Into Bookers
How do you convince readers to sign up for your email list? Columnist Daniel Faggella outlines some key tactics to improve your email marketing and generate more leads. Daniel Faggella on June 13, 2016 In the age of information marketing, email is widely considered the most effective medium to generate revenue, converting better than social … Continue reading 5 strategies to convert your readers into email subscribers
by Patrick Whatman June 10, 2016 Follow @mrwhatmanJune 10, 2016 In 1981, MTV’s arrival changed the shape of the music industry. Suddenly, video was essential for music promotion. It’s 2016, and video has become essential again. This time, for social media marketers. In her Mention webinar, social media expert Lauren Teague highlighted the importance of … Continue reading 4 Social Media Platforms to Dive Into Video Marketing
by Ahmad Raza June 8, 2016 Follow @ThisIzSpartaJune 8, 2016 Start-Up is a word that makes me cringe. It brings back memories of long, sleepless nights, hoping that my investment of time and resources would pay off. Failure wasn’t in my dictionary; I had the burning desire to do something big, and I wasn’t going … Continue reading 2 Powerful Strategies for Starting Up and Transforming Dreams into Reality
