Tag Archives: into

3 Ways to Turn Influencers into Your Brand Advocates

Deepak Sakhuja — November 8, 2016 Follow @RippleLinks— November 8, 2016 Influencer marketing has been doing the rounds in the industry for a significant period of time with brands capitalizing on the concept of influencing customers and their purchase decisions. The question now is – how can we move a step ahead with influencer marketing? … Continue reading 3 Ways to Turn Influencers into Your Brand Advocates →

Turning content pages into lead generators

Leads Generation

Is your content turning your visitors into subscribers? Columnist Brian Massey walks you through key strategies you can try on your content landing pages to get your visitors to take action. Brian Massey on November 7, 2016 at 12:01 pm This summer, I presented at the Content Marketing Institute’s Content Marketing World conference. There I … Continue reading Turning content pages into lead generators →

Digging Into Lead Generation Channel Strategy

Leads Generation

Elliot Kolt — November 1, 2016 — November 1, 2016 Your company is growing, your product is awesome, customers love it and churn is low. You’ve raised some substantial funding and are ready to accelerate your growth. Awesome – let’s dig in. In the first post of this series we covered the basic tenets of … Continue reading Digging Into Lead Generation Channel Strategy →

Breathing New Life into an Old Blog Post: A Step-by-Step Guide

Blogging Tactics

Annie Zelm — October 31, 2016 — October 31, 2016 Ever look inside your closet and realize you have nothing to wear? Then you notice an old blouse that has served you well for years and decide to wear it tucked into a pencil skirt, rather than your standard skinny jeans. Bam! Instant class. Sometimes … Continue reading Breathing New Life into an Old Blog Post: A Step-by-Step Guide →

Employee Promotions Turn Employees into Co-Brand Credit Card Advocates

Employees Retention

David Wilson — October 28, 2016 — October 28, 2016 When it comes to co-brand credit cards, employees of the co-brand are the ultimate ambassadors to prospects and cardholders, but promoting credit cards is not always a top priority for them. One way to get them enthused is through employee promotions. However, not all promotions … Continue reading Employee Promotions Turn Employees into Co-Brand Credit Card Advocates →

Turning Window Shoppers into Sales: 4 Simple Ways to Bring Outside Shoppers In

Customer Engagement

by Christine Watts Follow @IOUFinancialOctober 24, 2016 Window shopping for some is a pastime, and for others it’s a way to see what deals and sales are for the taking. Do not let a window shopper just glance in your store and move on! By simply following these four steps, you will ensure that the … Continue reading Turning Window Shoppers into Sales: 4 Simple Ways to Bring Outside Shoppers In →

How to Double Check An Agency That Claims It’s “Getting Into Content”

Search Engine Optimization

by John Miller Follow @ScribeMillerOctober 24, 2016 We were pitching a prospect last week on a possible content marketing program, and they told us the design agency they currently use was “getting into content.” That claim seemed like a stretch, so we checked. Ugh. It took one paragraph of one blog post to determine that, … Continue reading How to Double Check An Agency That Claims It’s “Getting Into Content” →

18 Tips and Hacks Behind High Converting Webinars that Turn Apathetic Leads into Eager Customers

Webinars Marketing

by Bhaskar Sarma Follow @bhasOctober 18, 2016 If you are a startup with a complicated product that works, one of the best ways to sell is through webinars. You can sell to 5 people or to 1000 people using the same content at the same time. You can interact with your audience in real time, … Continue reading 18 Tips and Hacks Behind High Converting Webinars that Turn Apathetic Leads into Eager Customers →

Digging Deeper into Shopping Cart Abandonment Rate and Checkout Optimization

eCommerce Experience

by Ted SnarskiyOctober 15, 2016 Your cart/checkout page is likely the #1 place on your website where you are leaking potential sales. The average rate for cart and checkout abandonment across e-commerce is around 70%. About 7 out of 10 shoppers will leave your website with items in their cart or during the checkout process. … Continue reading Digging Deeper into Shopping Cart Abandonment Rate and Checkout Optimization →