Alan Rita — December 28, 2016 — December 28, 2016 I am sure you know that the human brain processes images 60,000 times faster than words? If you are a marketer with only a few seconds to make your point before someone’s attention is turned to something else, you will realize the immense power of … Continue reading How to Turn Your Infographic into a Lead Magnet
Mike Templeman — December 28, 2016 Follow @miketempleman1— December 28, 2016 Most agencies and businesses looking to improve their SEO now know that you should avoid keyword-stuffing. Not only does the overuse of keywords irritate customers but search engines have also wised up to it. So just using the same keyword over and over isn’t … Continue reading Weaving Keywords Naturally into Your Writing for SEO
Kevin George — December 24, 2016 Follow @imkevin_monk— December 24, 2016 Can you hear that “not-so-pleasant” sound? Well, it is of viewers bouncing away from your website without doing what you wanted them to do – BUY. An effective landing page helps you to turn that unpleasant tune into a melodious song and convert your … Continue reading Delving Into the Cardinal Commandments of Landing Page Design
Jennifer Hanford — December 20, 2016 Follow @jennghanford— December 20, 2016 Does an employer’s online activity affect the type of talent they’re able to attract? How about their branding? Column Five collaborated with analytics-driven recruiting software company Jobvite to create an amazing infographic called, “The Law of Employee Attraction.” Their infographic provides information and statistics … Continue reading How to Tap Into the Law of Employee Attraction [Infographic]
Tim Matthews — December 19, 2016 Follow @timmatthewssv— December 19, 2016 Estimated Reading Time: 3 minutes Even an old dog can learn a new trick. Can marketers change? Are we non-millennials doomed to fade from the scene, our old ways weighing us down like a boat anchor? While it may be true that a leopard … Continue reading Teaching an Old Dog New Tricks: How to Transform into a SaaS Marketer
Rob Walz — December 17, 2016 — December 17, 2016 Account Based Marketing is the buzzword of 2016 but isn’t a new idea. Sales teams have been selling to prime accounts, taking a targeted, laser-focused approach for a long time. One of the keys to winning this sort of sale is building an honest, empathic … Continue reading How To Integrate Direct Mail Into ABM (With Real-World Examples)
Trish D’Amato — December 2, 2016 — December 2, 2016 Trade shows are the bread and butter of B2B. And for good reason, nothing can compete with the face-to-face networking opportunities created on the trade show floor. They are one of the best ways to get in front of your target market, and when done … Continue reading Breathe Life into Trade Shows with Digital
By Khalid Saleh November 30th, 2016 Your social media followers like your posts, comment on your content, and even click on your links from time to time. What they don’t do, however, is tell their friends about your brand. You have a problem faced by so many businesses across the world: you have followers, not … Continue reading 4 Proven Methods to Turn Your Social Media Followers into Raving Fans
Jawad Khan — November 28, 2016 Follow @WritingMDestiny— November 28, 2016 E-books are great marketing tools. They’re informative, easy to put on the market, and inexpensive to produce. But the time and effort required to write an entire e-book is a huge obstacle – or is it? If you have a blog, making an e-book … Continue reading Why You Should Turn Your Blog Into an E-book (And How To Do it Easily)
Wondering if an email or phone call from a PPC agency is legit? Columnist Pauline Jakober shares some tips for weeding out the scammers. Pauline Jakober on November 29, 2016 Most PPC agencies or professionals who want to get more business have some form of marketing in play. And many of us have come … Continue reading PPC buyer beware: 3 seedy tactics agencies or consultants use to scare you into services
