by Samantha Martin Follow @Socially_SamOctober 7, 2016 Everyone is jumping on the Live Streaming bandwagon. It’s the hot new trend and it’s taking over our phones. Relatively unknown people the world over are becoming Internet Famous (or not, read my take on Internet fame here) just by hitting the start broadcast button and live streaming … Continue reading How To Incorporate Live Streaming Into Your Social Media Presence
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Turn Comments into Clicks: How to Comment to Drive Traffic
by Lacy Boggs Follow @blogspiration42October 3, 2016 One of the biggest struggles I hear from people about promoting their blog content and driving traffic to their websites is that they don’t know how to get the content out to people beyond their existing email list or audience. Sure we can email our list, share to … Continue reading Turn Comments into Clicks: How to Comment to Drive Traffic
Data Storytelling: Turning Crickets into Conversation
by Bill ConnOctober 3, 2016 Do you ever get the feeling that your marketing content is falling on deaf ears? You finely tune the strategy, digging in to understand what’s going on in your market and the pain points driving your customers. You come up with a killer idea for a campaign. It’s all hands … Continue reading Data Storytelling: Turning Crickets into Conversation
Looking Into The Crystal Ball – The Future of Performance Management
by Annabelle SmythSeptember 29, 2016 Each year or every six months employees and managers meet for the regular performance appraisal to see how the employee is doing and how to improve. The basis of the system is to measure, evaluate, and improve employee performance. However, the basis is flawed and 76 percent employees said they … Continue reading Looking Into The Crystal Ball – The Future of Performance Management
3 Ways to Turn Instagram Followers into Customers Starting Today!
by Jonathan Chan Follow @joncwritesSeptember 23, 2016 Instagram is one of the most popular social networks in the world and it seems like everyone is talking about how to get more followers. The larger your audience is the more opportunity you have for selling, so your follower count is definitely important. However, just because you … Continue reading 3 Ways to Turn Instagram Followers into Customers Starting Today!
8 Ways To Turn Pinterest into a Traffic-Driving Machine
by Nicole Blanckenberg Follow @https://twitter.com/StoreYaComSeptember 20, 2016 If you’re looking to boost traffic to your store, this is the post for you! Pinterest is unique. It’s more than just a social platform; it is a visual search engine as well. Pinterest themselves refer to their platform as “…a visual bookmarking tool that helps you discover … Continue reading 8 Ways To Turn Pinterest into a Traffic-Driving Machine
Facebook SEO In 2016 And Into The Future
by Graeme KahnAugust 9, 2016 Last month, online broadcast media monolith Facebook tweaked their algorithm to prioritize the posts of family and friends in newsfeeds at the expense of publishers. Last week, the algorithm was further updated to penalize “clickbait” headlines. These changes are meant to improve user experience and signal a return to Facebook’s … Continue reading Facebook SEO In 2016 And Into The Future
What to Do Before Emerging Into a New Market
by Robert CordraySeptember 4, 2016 Once a business seems to be established and performing well in its home market, it is often considered an optimal moment to expand into a newer market. If the organization enjoys good sales, excellent brand awareness, and feels stable financially, it might be the right time to branch. Given the … Continue reading What to Do Before Emerging Into a New Market
When you buy marketing software, know that you are buying into an ecosystem
The right martech can make or break your organization. Columnist Jeffrey L. Cohen explains why a well-connected tech stack and an open platform are key to marketing success. Jeffrey L. Cohen on September 1, 2016 Marketing can no longer function without technology. There certainly are instances where it’s gone too far and technology is now … Continue reading When you buy marketing software, know that you are buying into an ecosystem
How to Turn Social Media Participation into Sales
by Patrick McFadden Follow @patmmarketingAugust 30, 2016 I’m stilling meeting business owners, business development executives and sales professionals who complain that social media is a giant waste of time, but feel they must dive into it because everyone says they must. Truth is, when this type of thinking is prevalent any business or marketing activity … Continue reading How to Turn Social Media Participation into Sales