By Khalid Saleh November 30th, 2016 Your social media followers like your posts, comment on your content, and even click on your links from time to time. What they don’t do, however, is tell their friends about your brand. You have a problem faced by so many businesses across the world: you have followers, not … Continue reading 4 Proven Methods to Turn Your Social Media Followers into Raving Fans
Jawad Khan — November 28, 2016 Follow @WritingMDestiny— November 28, 2016 E-books are great marketing tools. They’re informative, easy to put on the market, and inexpensive to produce. But the time and effort required to write an entire e-book is a huge obstacle – or is it? If you have a blog, making an e-book … Continue reading Why You Should Turn Your Blog Into an E-book (And How To Do it Easily)
Wondering if an email or phone call from a PPC agency is legit? Columnist Pauline Jakober shares some tips for weeding out the scammers. Pauline Jakober on November 29, 2016 Most PPC agencies or professionals who want to get more business have some form of marketing in play. And many of us have come … Continue reading PPC buyer beware: 3 seedy tactics agencies or consultants use to scare you into services
Danny Wong — November 28, 2016 Follow @dannywong1190— November 28, 2016 Every company has their own process when it comes to getting employees trained and acclimated to the job, and many swear by the ‘sink or swim’ method. Ostensibly, this method does hold a lot of promise: it allows employers to see who’s doing well … Continue reading Coaxing New Sales Reps Into Your Organization: Why It’s Better to Start Slow
TripAdvisor’s Barbara Messing explains how she led her marketing team in a company shift from media-only to media plus transaction, in an interview with contributors Erica Seidel and Nadine Dietz. Nadine Dietz & Erica Seidel on November 17, 2016 © TripAdvisor Meet Barbara Messing, chief marketing officer of TripAdvisor. Messing has been credited with … Continue reading From looker to booker: How TripAdvisor’s CMO helped steer a content company into an online retailer
Holly Wade — November 16, 2016 Follow @GrJobInterview— November 16, 2016 In 2016, video is king of online content, so no matter your industry, you should be incorporating video into your business. In the case of recruiting, video has infiltrated the hiring process in more ways than one, and it’s been used as a tool … Continue reading How to Incorporate Video Into Recruiting
Unacast and Juice Mobile deal a leading indicator of where market is going. Greg Sterling on November 16, 2016 When they hear “beacons,” most marketers think of in-store coupons or notifications. Yet retargeting is quickly emerging as a compelling use case for the proximity data and technology. Yext launched one of the first beacon-based, … Continue reading Proximity and beacon data now making its way into DSPs for retargeting
Jonathan Chan — November 14, 2016 Follow @joncwrites— November 14, 2016 Your early adopters are an important group of people. They are the ones willing to give you a chance when no one else wants to. They will provide you with feedback and insights that you aren’t able to gain on your own. They will … Continue reading Ways to Turn Early Adopters into Brand Ambassadors
John Nemo — November 11, 2016 Follow @JohnNemoPR— November 11, 2016 LinkedIn’s newest site feature dives directly into a controversial (and highly coveted) resource for professionals everywhere. Being the professional version of “Big Brother” to nearly 500 million people has its advantages. Much like Facebook has done with consumers, LinkedIn – the world’s largest social … Continue reading Why LinkedIn Just Dove Headfirst Into A Taboo Topic
Theodore Nwangene — November 10, 2016 — November 10, 2016 Does it ever feel like you’ve been blogging for years but don’t have anything to show for it? Time and time again you sit and watch as other bloggers burst onto the scene, and in what seems like a heartbeat, start making lots of money. … Continue reading Top 7 WordPress Plugins That Will Turn Your Blog Into A List Building Wizard
