Kyle Crocco — February 24, 2019 Follow @kylecrocco — February 24, 2019 Work in the United States is not designed to be creative. It’s designed to be repetitive, efficient, and reliable. Businesses, no matter what sector, have been modeled on the principles of the industrial revolution. Work rhythms have been set to clocks instead of … Continue reading Design Creativity Back Into Your Work
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Look Before You Leap into Subscription Models
Tobin Lehman — February 25, 2019 Follow @gonewnorth — February 25, 2019 There’s a lot of excitement in the technology space about taking what would’ve been a traditional product or project-based engagement and turning it into a subscription. Everyone falls in love with recurring revenue and the seeming ease of the sales process -and those … Continue reading Look Before You Leap into Subscription Models
How to Convert a Disengaged Employee Into An Engaged One
Natalie Baumgartner — February 13, 2019 — February 13, 2019 Disengagement is contagious and costly, and it’s your responsibility as a manager or HR professional to deal with this contagion before it spreads throughout your workplace. Overall, 16 percent of employees are actively disengaged, according to Gallup, but even one disengaged employee is one too … Continue reading How to Convert a Disengaged Employee Into An Engaged One
How to Incorporate Video Into the Customer Journey
Kait Bowes — February 5, 2019 — February 5, 2019 Leading demand gen marketers recognize that their job doesn’t end once a prospect signs on the dotted line. It’s crucial to the marketer’s and the organization’s success to continue nurturing that customer’s relationship with the brand’s product and/or services. One engaging way to nurture that … Continue reading How to Incorporate Video Into the Customer Journey
How to Incorporate Video Into Your Sales Strategy
Rose Morabito — January 21, 2019 — January 21, 2019 Video is a huge part of our customer journey here at Brightcove. From nurture emails to product pages, we leverage video content across a wide variety of channels. By doing so, we give prospects and current customers deeper, more personalized insight into our suite of … Continue reading How to Incorporate Video Into Your Sales Strategy
How to Turn Seasonal Shoppers into Year-round Customers
Erika Brookes — January 18, 2019 Follow @ebrookes — January 18, 2019 As consumers seek out gifts for everyone on their holiday shopping lists, the last few months of each year consistently deliver increased traffic and sales for retailers small and large. The latest numbers indicate that November to December revenue was in the ballpark … Continue reading How to Turn Seasonal Shoppers into Year-round Customers
Here’s why you should take a deep dive into data to optimize your conversions
A thorough audit of tracking tools can improve your CRO framework because knowing your platform will help you think about how to best use it for your specific business strategy. Laura Robinson on January 17, 2019 So, you got the basics of Conversion Rate Optimization (CRO) and why it’s essential to your marketing strategy. (To … Continue reading Here’s why you should take a deep dive into data to optimize your conversions
Here’s why you should get into the ABM game
Don’t be put off by perceptions of complexity, laying fresh tracks is less about succeeding initially and more about just doing it. John Steinert on January 11, 2019 Try as I might, I failed to get my kids excited about most sports. They took more to the arts. Surprisingly, though, skiing was different. A perfect … Continue reading Here’s why you should get into the ABM game
Search Turns Predictive Into Addictive
Search Turns Predictive Into Addictive by Laurie Sullivan , Staff Writer @lauriesullivan, Yesterday There’s a movement underfoot. Selina Eizik, who joined Conductor as COO in July 2018, wants to lead it after spending nearly 16 years at the search and digital agency Acronym, where she held the position of CEO for the past 5.5 years. Eizik … Continue reading Search Turns Predictive Into Addictive
To Be Successful, Add These 8 Habits Into Your Morning Routine
Rose Leadem — January 2, 2019 — January 2, 2019 Engin_Akyurt / Pixabay From working out to reading the news and meditating, your early morning hours are sacred time that can, and should, be spent doing things for yourself. Because once the workday begins, you hit the grind and by the end of the day, … Continue reading To Be Successful, Add These 8 Habits Into Your Morning Routine
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