Derek Andersen — August 17, 2018 — August 17, 2018 janeb13 / Pixabay Google Ads — recently rebranded from Google AdWords — is a powerful, but extremely competitive digital advertising platform enabling marketers to run search, display, and video ad campaigns. In Q4 of 2017, the average CPC (cost per click) for Google Ads spiked … Continue reading Why Digital Marketers Should Pass Call Data into Google Ads
Syed Balkhi — August 17, 2018 Follow @SyedBalkhi — August 17, 2018 Still stuck at 100, 500, or 1000 subscribers? Are you looking for effective ways to grow your email list and convert website traffic into subscribers? Well, you’ve come to the right place. Did you know that by 2022 the number of email users … Continue reading 5 Easy Hacks to Convert Visitors Into Email Subscribers
Ben Duchesney — August 14, 2018 — August 14, 2018 Walking down the streets of New York City, you can feel the history, almost hear the newsboys call up from your kneecaps, saying, “Read all about it, 7 Ways You Can Save The World!” A headline like that feels more at home on an email … Continue reading How Your Headline Can Draw Customers Into Your Email Body Text
Benji Bateman — July 29, 2018 — July 29, 2018 Have you ever been lost? It’s not a good feeling. Your head spins while you frantically try to locate something familiar. You probably remember getting lost in the grocery store as a kid, or getting lost on a backroad before the Maps app existed. Nobody … Continue reading How to Turn a Boring 404 Page into Something Brilliant
Kati Catalogna — July 25, 2018 — July 25, 2018 From the revolutionary Tasty videos to the recent roll-out of Instagram TV, video as a social media marketing tactic has become, “the new black.” The mad rush of businesses incorporating videos into their digital marketing and advertising strategies may have you in a panic, but … Continue reading How to Incorporate Video into Your Social Media Marketing Strategy
Contributor Andrew Waber suggests marketers looking for a senior leadership role should address the gaps and opportunities present in their e-commerce practice as a way to stand out. Andrew Waber on July 18, 2018 Roles like the Chief Marketing Officer (CMO) and Chief Digital Officer (CDO) are growing increasingly interlinked, as are market disruptions … Continue reading Looking to grow into a C-level leadership role? Focus on e-commerce.
Carol Forden — July 2, 2018 Follow @carolforden — July 2, 2018 Most startups don’t fail because of bad ideas. They fail because of bad assumptions, poor execution, and the failure to validate an idea or hypothesis early. Despite, the fact that many articles have written about how to develop a Minimal Viable Product (MVP), … Continue reading From Idea to Minimal Viable Product (MVP) That Grows into a Profitable Business
Kayla Sloan — June 29, 2018 — June 29, 2018 Time management is an eternal struggle for many people and especially those of us who work full-time and then some. We must be constantly vigilant of how we spend time or risk being overrun with work or chores at home. I know personally that I … Continue reading 9 Ways to Avoid Getting Sucked Into Social Media and Wasting Time
Lena Speir — June 27, 2018 — June 27, 2018 Did you know that people on Facebook comment on live content 10 times more than an uploaded video? That’s a fact that your small business can’t ignore. Facebook Live was introduced in 2016 and allows you to share live content with followers and friends on … Continue reading Integrating Live Video Content into Your Small Business
Want to know how to turn unorganized data into compelling presentations? Contributor Keri Morgret recaps three SMX Advanced speakers as they share how to transform data into valuable insights. Keri Morgret on June 21, 2018 This session focused on using data-driven storytelling to support and promote paid search marketing campaigns. Bill Hunt, Back Azimuth … Continue reading Turning Your Data Into Compelling Stories – SMX Advanced Recap
