If you’ve been around to experience the internet for the past 20 years, you will have seen a world of slow websites and static content transform into the fast-paced, social driven and live streaming world it is today. The internet and technology are transforming at such a rapid pace, it’s actually quite hard to even fathom where it will be in just a few years from now.
One area that has completely changed everything, is the rapid growth of video and how it’s being used in the world today. When YouTube first came out, there was a huge fuss about how such a video site could not only exist (legally) but how they would ever be able to have the bandwidth and a business model to ever make it work. Google quickly scooped up YouTube for a billion dollars and video on the internet was more legit than ever before.
Jump forward several years and it would be hard to imagine the internet today without the use of video. Everything from live streaming events, webinars, podcasting and billions of video impressions being served daily through Facebook and YouTube — well, now it’s all just a daily occurrence.
The Rise of Video Marketing
With all of that in mind, let’s take a look at The Rise of Video Marketing infographic below, provided by the team over at InfographicDesignTeam.com. Not only will the stats in this infographic make you think again about the importance of online video, it will also show you how its impact is just being made and where the numbers will be in a few years from now.
Key Stats about Online Video and Marketing Today
- 55% of people watch videos online every day.
- Online video now accounts for 50% of all mobile traffic.
- 78% of people watch videos online every week.
- 52% of marketers believe that video marketing is effective for brand awareness, lead generation (45%), and online engagement (42%).
- Last year online video accounted for 64% of all consumer internet traffic and this number is expected to rise to 69% by 2017 and 79% by 2018.
- 85% of respondents who are already using video marketing found it to be fairly or extremely successful.
- The same survey also reported a massive 81% of people featuring videos on their brand websites.
- Social video generates 1200% more shares than text and images combined. Companies using video enjoy 41% more web traffic from search than non-video users.
- 70% of marketers claim video produces more conversion than any other content.
- 4.8% is the average conversion rate for websites using video compared to 2.9% for those who don’t.
- 4 times as many consumers would rather watch a video about a product than read about it.
For even more industry marketing stats, be sure to check out this mega list here!
How to Create and Market a Success Online Video
In addition to highlighting online video stats, the infographic also breaks down the process of how to create and then promote an online video as well — which is as follows:
- Figure out how much money you want to spend on your video creation and the total budget for your project.
- Before moving forward with your video production, make sure you have a script and video story in place.
- When releasing new videos to your audience, try and keep them to a strict schedule so your audience knows when to expect new releases.
- Snapchat is one of the most effective platforms for sharing online video. Don’t forget to focus on your social following and sharing your videos once they go live.
- Videos on landing pages are one of the most effective ways to convert audiences into high-quality leads. This is especially true with whiteboard videos.
- Keep your videos at a length where they will be engaging to your audience, but not bore them in the process. The ideal length for most videos is just 60 seconds.
- Of all the social platforms out there, Facebook has been proven to be most effective for engagement and conversions.
- Ranking video in Google is ideal for doubling up on your audience reach. Optimize your videos for peak performance and rankings in the search results by making sure they load fast, are always online and have the correct title, keywords, descriptions and tags when being uploaded to video sites like YouTube, Vimeo and Daily Motion.
Now that you’ve seen the massive numbers and influence behind online video, isn’t it time you started to create some of your own?
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