Minimizing the amount of time you spend accessing and compiling data from your marketing technologies will give you more time to think about what’s really important, says columnist Katrin Ribant. Katrin Ribant on June 9, 2015 We all try to put our focus on the customer. Of course we do. But all marketers know that … Continue reading Avoid The Martech Wormhole: Tips For Integration So You Can Focus On The Customer
Data sharing to enable ad personalization and budget optimization based on customer journey outcomes. Ginny Marvin on April 2, 2015 Marketo Inc. has announced a data integration with Google Analytics and Google AdWords and the marketing software firm’s Engagement Marketing Platform. The partnership will help marketers see how their ads are performing beyond the initial conversion in … Continue reading Marketo Announces Integration With Google Analytics, AdWords
James ArnoldMarch 31, 2015 Blogging and social media have always resonated well with each other, particularly in this time when social media is enjoying its glory at peak and everyone on earth seems to be a blogger. Social media has emerged as a platform where bloggers can distribute and promote their posts. Since the bloggers … Continue reading Boosting Visibility of Your Blog Post With Social Media Integration
Angela Hausman, PhDMarch 20, 2015 Copyright: neyro2008 / 123RF Stock Photo Marketing integration is a key factor in optimizing market performance, yet a recent study of nearly 1000 marketers found poor digital marketing integration across channels. According to a recent report by Oracle Marketing Cloud and Econsultancy (see infographic below for details), marketers report poor … Continue reading Mind The Gaps: Gaps In Digital Marketing Integration [Infographic]
Tjeerd BrenninkmeijerMarch 7, 2015 These days, everyone in the industry is talking about the importance of making eCommerce and CMS work together. Rightfully so. But I see another hot topic on the horizon, a bridge of sorts between content and marketing automation. Visitor to Lead Management + Lead to Revenue Management Content Marketing and Marketing Automation … Continue reading CMS and Marketing Automation: 5 Things to Remember When Considering Integration
Kris SpisakJanuary 30, 2015 The meaning of a successful website has evolved over the years. Today, it means having well-written code, an appealing visual experience, and content that truly connects with its intended audience. Being present is not enough to build a powerful online presence; therefore, businesses of every size need to make sure their … Continue reading Today’s Essential Web Strategy: The Total Integration Of Development, Design, And Content
Tatiana CeresaJanuary 19, 2015 So many tools claim to increase productivity, efficiency, money, and/or time, so you would think that every business would be growing at a fast rate. However, what many of those businesses are missing is a solution that is fully integrated. I am not saying that stand alone software is not useful, … Continue reading Simplify Your Business With Integration
Mobile technology the key to more engaged, personalized marketing. Greg Sterling on January 13, 2015 Social and mobile marketing are seeing significant momentum and uptake by marketers according to the Salesforce Marketing Cloud 2015 State of Marketing report released earlier this week. And mobile is increasingly seen as the keystone that holds everything together. According to … Continue reading Survey: Mobile Integration Makes Other Digital Marketing More Effective
By Dave Brock, Published November 6, 2014 I’m fascinated about a lot of the discussion about marketing and sales alignment. Inevitably, the discussion narrows to MQL’s and SQL’s. The alignment discussion inevitably focuses on gaining agreement on the definition and metrics surrounding these two metrics. Some of the things discussed are, agreement and alignment around … Continue reading Marketing And Sales Alignment Or Integration?
