In Part 7 of a nine-part series, contributor Peter Ladka digs into the systems that make up the ‘dashboards of your martech stack to bring martech enablement insights to your team. Peter Ladka on September 19, 2017 Welcome to Part 7 of: “A Nine Part Practical Guide to Martech Enablement.” This is a progressive … Continue reading Martech enablement series: Part 7 — Insights, intelligence and integration
James Stoner — September 18, 2017 — September 18, 2017 FirmBee / Pixabay As a small business owner, you hear this all the time on the phone. Somebody calls from a credit card processing company offering up their product. It could even be the same guy that has been hounding you for months or years, … Continue reading 3 Ways Payment Processing Integration Can Help Your Business
Alice Chen — March 23, 2017 — March 23, 2017 If you’ve decided to integrate payments into your software, the next step is to find a payment integration partner. Finding the one that best aligns with your business is important because their technology and support will be representing your brand. This post outlines six questions … Continue reading 6 Questions to Ask a Payment Integration Partner
Patrick Hogan — February 21, 2017 Follow @growtenfold— February 21, 2017 When you combine the convenience of modern-day telephony with the power of data – that is, computers, the internet and all the information you can mine from it – you get the power tool that every business should have. That’s what computer telephony integration … Continue reading 5 Key Functions Offered by Computer Telephony Integration
As CMOs take on more responsibilities, columnist Jim Yu discusses three key strategies to help them develop a technology stack that will drive performance, convert leads and justify the value of an increased marketing budget. Jim Yu on February 13, 2017 Over the past four years, the role of chief marketing officers has … Continue reading Performance and integration: The foundation of marketing technology stack success
Online booking is becoming mainstream, with the principal points of entry being Google, Facebook and Yelp. Greg Sterling on December 15, 2016 Local search is becoming much more transactional. Google previously worked with a range of third-party providers to bring online reservations to the Knowledge Graph. Now the company has gone much further into … Continue reading Reserve with Google: Deeper booking integration through search and Maps
Louis Columbus — December 1, 2016 Follow @louiscolumbus— December 1, 2016 Bottom line: Defining salesforce integration strategies from the customers’ perspective that streamline every aspect of their relationship with your company drives greater revenue, earns trust and creates upsell and cross-sell opportunities in the future. In the most competitive selling situations the company that has … Continue reading 5 Strategies For Improving Customer Relationships Using Salesforce Integration
by Govind Agarwal February 11, 2016 Follow @submitedgeFebruary 11, 2016 Have you ever wondered how Google manages to bring the most accurate results for every search you make? Speaking from a spectator’s point of view, it seems as if Google is God. It defines accuracy at its finest feature and provides the user with solutions … Continue reading Quick Insights Related to the Integration of Google Panda in the Core Ranking Algorithm
by Jonathan Yefet January 15, 2016 Follow @DirectIQJanuary 15, 2016 Time and again, email proves how strong it is as a marketing channel, always proving to be a number one choice among marketers. That said, the folks at Yesmail recently conducted an awesome study into industry practices and goals that email marketers have in 2016. … Continue reading When Email Marketing, Brands Are Failing at Personalization and Cross-Channel Integration
Columnist Maggie Malek explains why your search, social and content teams must work together to help drive your brand’s vision and resonate with consumers. Maggie Malek on December 17, 2015 at 10:13 am Is today’s agency model broken? This is the endless debate. Every few years, the marketing pendulum swings between the need for integrated … Continue reading Smashing Old Silos: The Necessary Integration Of Search, Social And Content
