Kathleen BoothMarch 8, 2015 Ask 10 people how Facebook engagement and accompanying metrics should be interpreted and you’ll get 10 different answers. While it’s easy to get wrapped up in the verbiage and industry standards, there are a few simple metrics that you can measure which will help you improve your marketing. Facebook Page Insights … Continue reading Using Facebook Page Insights to Improve Your Marketing
Louis FoongMarch 6, 2015 Content is king, as the saying goes, and the person with the best content is a king among kings. So how do you ensure that your content stands out from the rest in an admittedly crowded marketplace? The experts on pipeline growth at Captora put together this infographic to give you … Continue reading Dominate Content Marketing With These 5 Key Insights [Infographic]
Rebekah RichardsMarch 4, 2015 Have you ever wondered how to determine exactly who your Buyer Personas are to be as persuasive as possible with your marketing material? In this article, you will find out exactly what method to follow to get your buyer personas right the first time around. On the 14th of October, we … Continue reading 5 Key Insights On How To Win Your Buyer’s Heart
Christopher BrownFebruary 28, 2015 While surveys are useful at collecting information on customers and how they feel about certain interactions, products or services there are other ways to gain meaningful insights. First let’s define what we mean by customer insights: Customer Insights Defined: a deep understanding of a customer’s needs and behaviors—both known needs that … Continue reading How to Generate Customer Insights Without Another Survey!
By Anton Koekemoer, January 05, 2015 If you are using a Facebook business page in your social media strategy to compliment your overall marketing strategy, are you measuring your business page on Facebook correctly? Everything regarding digital marketing should be measured so that you can analyse what is working and what is … Continue reading If you want Facebook Insights to really be useful, you have to use it effectively
The partners say that linking Twitter’s stream of public data with IBM’s data crunching and consulting expertise will help businesses make better strategic decisions. Martin Beck on October 29, 2014 Twitter and IBM today announced a partnership that the companies say will help businesses make better decisions, combining Twitter’s real-time data about consumer preferences with … Continue reading Twitter & IBM Announce Partnership To Bring Data Insights To Enterprises
As marketers, we tend to like powerful words and pictures. But sometimes, you have to just let the stats speak for themselves. Companies that use marketing automation see 53 percent higher conversion rates than non-users, and an annualized revenue growth rate 3.1 percent higher than non-users, according to the Aberdeen Group. And eMarketer reports that … Continue reading Automation Demystified: Five Impact-Driven Insights for Modern Email Marketers
By Scott Scanlon, Published October 18, 2014 I’ve been a consultant or owned a business for almost over 12 years. When you’ve been in business or worked with as many business owners/entrepreneurs as I have you start to see trends. I thought I’d try to capture some thoughts I’ve learned so far in this journey. … Continue reading 28 Insights On Business And Marketing
The organization has realized the importance of fluctuating economy so they are making continuous efforts to improve the skills of sales managers to have greater return on investment. Training or coaching programs are being introduced to increase the overall performance of the sales. Still there are many sales organizations that do not realize the importance … Continue reading Insights of What Sales Coaching are offering
