Steve RaysonMay 29, 2015 Is there a correlation between social shares and inbound links? The question goes to the heart of why people share content and why they link to content. If people share and link to content for similar reasons then logically you would expect a very strong correlation between shares and links. However, … Continue reading Social Shares and Inbound Links: Insights From New Correlation Data
Shell Robshaw-BryanMay 29, 2015 My blog, Camping With Style, has recently celebrated it’s 1st anniversary and reached the 10,000 unique visitors mark. Whilst I’ve been blogging for business clients for many years, this is my first foray into writing for myself and running a non-commercial blog. In this past year I’ve learned a lot, and … Continue reading 10 Essential Blogger Insights After 1 Year of Blogging
Paul KeijzerMay 29, 2015 Almost 10 years ago I decided to set up my own company. During those years I had my shares of ups and downs – I’ve been through partnerships that ended, changed people and transformed business models (I’m now on my 5th business model!). No matter the difficulties, sleepless nights, stress, whether … Continue reading 10 Insights on Building a Successful Consulting Business in Frontier Markets
Twitter gives marketers an enhanced tool for understanding their audience on the social network, including demographics, interests, purchasing behavior and television viewing preferences. Martin Beck on May 27, 2015 Twitter today launched an upgrade to its analytics tool, offering marketers more information about audiences on the social communications network. Called “Audience insights,” the new feature … Continue reading First Look: Twitter Upgrades Analytics With Audience Insights
The real value of social data is what it can tell you about the interests of your customers and prospects, says columnist John Donnelly III. John Donnelly III on May 12, 2015 Most social marketers have a strong sense of what kind of traction their content gets on each social channel. They’ll also probably be … Continue reading How The Right Social Insights Can Boost Your Click-Through Rates
Ernan RomanMay 11, 2015 We are often asked what sources of VoC insights should be used to improve the company’s customer experience. And often, these insights are right in front of you—from your own customers and employees. Gain Insights From Your Customers “We see the members of our Emerald Exchange Community as the eyes and … Continue reading How to Use VoC Insights from Employees & Customers to Improve Experiences
Roshni IsaacApril 18, 2015 With Facebook becoming increasingly pay-to-play for brands, the significance of analyzing brand performance has only gained importance. Facebook Page Insights provides multiple metrics and pieces of analytics data to help drive strategic marketing decisions. If you have admin access to your business page, then you can access regular Facebook Insights by … Continue reading How to Use Facebook Page Insights
Megan Van VlackApril 6, 2015 Employee engagement is key to company performance, leading to positive effects such as higher productivity, improved work quality, and decreased job turnover. But even though research shows that employee engagement is at its highest since 2000, only about 30 percent of U.S. employees report feeling engaged in their jobs. According … Continue reading Why is Employee Engagement So Important? Insights from Gallup Research
Steve RaysonMarch 26, 2015 LinkedIn is an increasingly important platform for B2B content marketers. The platform is clearly taking content marketing seriously with its acquisition of Slideshare and the development of its Pulse platform for long form content. I decided to take a look at what the data tells us about the state of content … Continue reading LinkedIn Content Marketing – Insights From BuzzSumo Data
Victoria LopianoMarch 23, 2015 When’s the best time to send an email newsletter? If we had a dollar for every time we’ve been asked that question, well… let’s just say we’d have a lot of dollars.We know (and hopefully you do, too!) that the answer to this question can only be determined through testing: testing … Continue reading Who Knew? Insights From Testing Our Newsletter Send Time
