Jeff CoveneyMay 27, 2015 According to Internet Retailer, “60% of mobile consumers use their mobile device as a primary or exclusive internet source.” Google recently reported that “more Google searches take place on mobile devices than on computers in 10 countries including the US and Japan.” Google is also beginning to give more SEO weight … Continue reading Are Your Landing Pages Built For Mobile? [Infographic]
Alexis AmaralMay 26, 2015 2015 has been called the year of video, but that doesn’t mean the momentum of mobile marketing is slowing down anytime soon. In fact, these two platforms are increasingly being used together — video views on smartphones and tablets showed a 114 percent increase year-over-year from 2013 to 2014. Now, with … Continue reading What Live Streaming Means For Small Business
Jomer GregorioMay 26, 2015 Many startup, small and medium business have limited capitalization and other resources particularly in terms of budget allocation for marketing. That is why it is vital for business owners to focus only on cost-effective marketing channels that make a positive impact on the bottom line. Digital marketing is one such channel … Continue reading 8 Strategic Steps to Improve Digital Marketing Results (Infographic)
Ron ChatterjeeMay 25, 2015 According to comScore, only 8 percent of internet users account for 85 percent of clicks on display ads (and some of them aren’t even humans!). After reading that, you might be thinking whether banner ads are still a legible form of advertising or not, whether display advertising is still alive. You … Continue reading Display Banner Advertising – Worth It Or Not? (Infographic)
Rachel MartinezMay 24, 2015 Email marketing campaigns are a great way to engage with your prospects and can provide a significant ROI. However, if your database is not up-to-date, you may be reaching out to email zombies – inactive contacts that no longer open your marketing emails. Not only does this hurt your deliverability rates, … Continue reading Improve Your Email Marketing Campaigns by Avoiding B2B Data Decay
Louis FoongMay 22, 2015 It’s hard to overstate the value of a good title or headline. It is your first, possibly only chance to capture the attention of your audience. That’s why it’s important to craft interesting headlines every time. This infographic draws data from Hubspot and Outbrain to analyze the results of over three … Continue reading Data-Driven Strategies for Writing Better Titles & Headlines (Infographic)
Ron ChatterjeeMay 22, 2015 What do you think of when you hear the word etiquette? For most people, the term conjures up images of a relative telling them to chew with their mouth closed, or to take their elbows off the table. So what does it mean when it’s applied to social media? In general … Continue reading Social Media Marketing: Guide To Etiquette (Infographic)
Mandy EdwardsMay 22, 2015 Ah, Instagram. The lovely app that lets you share pictures of your food, your kids and your selfies. I’ve been an active user of Instagram personally. I’ve been a slacker using it professionally. No more. I was recently at a conference where pretty much every business there had an active Instagram … Continue reading I Will No Longer Be An Instagram Slacker [Infographic]
Ron ChatterjeeMay 22, 2015 What grabs your attention more: a list full of ingredients like acacia gum, oligiosaccharide, and glutemate or a story about one company’s mission to bring the tangy sweetness of a blueberry and the warming power of a bowl of oatmeal to kitchen tables around the world? While both speak to Kashi’s … Continue reading The Science Of Storytelling (Infographic)
Eric HammisMay 21, 2015 Infographic Near Bottom Hosting a webinar takes time, planning, preparation and every other term that gives you anxiety. It’s a long, planned process that typically takes about a month, or even two, to fully prepare yourself. So why the heck would you want to host a webinar? There’s actually many reasons, … Continue reading Webinars: What People Want (Infographic)
