Jomer GregorioJune 23, 2015 In any form of marketing, the key to effective communications that generate the kind of results you want depend on how well you know the people you are talking to. Each person has unique attributes that are defined by their various needs, lifestyles and motivations. From a consumer’s perspective, the factors … Continue reading Content Marketing Buyer Personas In A Nutshell (Infographic)
Nick HedgesJune 21, 2015 Hollywood is known for its dramatized portrayal of different character types. Salespeople in particular have been depicted as greedy con men with one motivation: money. On screen, we are accustomed to seeing salespeople wearing fancy suits, schmoozing with potential customers and toying with ethical boundaries. But that stereotype does not always … Continue reading 4 Sales Tips from the Big Screen
Louis FoongJune 19, 2015 Did you know that your landing pages are just as, if not more important than your website home page? Often, a landing page is your opportunity to not only introduce yourself to new prospects but it also needs to be optimized for as high a conversion rate as possible. SmartBug Media … Continue reading Anatomy of a Landing Page (Infographic)
Ritu PantJune 13, 2015 Businesses receive complaints and compliments almost daily. Most companies simply log this information, address the issue, and never look back at it. Savvy businesses collect the data and use it to create detailed customer metrics. Customer metrics can be employed to solve issues and improve client relationships in different areas of … Continue reading Improving Customer Service With The Magic of Metrics
Braveen KumarJune 12, 2015 More and more organizations are adopting marketing automation to better nurture and manage leads, and streamline their marketing activities. However, despite the popularity of these platforms, studies show that marketers themselves feel like they aren’t using all the functions of the technology. And while the majority of adoption is by tech … Continue reading The Marketing Automation Revolution [Infographic]
Louis FoongJune 12, 2015 I like to share interesting information of all sorts in this space, and today I want to have a little fun with it. This infographic, created by MyPrint 24/7, explores the signatures of some of tech’s top entrepreneurs and business leaders. By examining their signatures, we’re able to get a glimpse … Continue reading The Signatures of Tech Entrepreneurs (Infographic)
Jason JordanJune 10, 2015 Sales enablement is a term that gets a lot of use, but I’m not certain it’s been viewed with a lot of rigor. Our research at Vantage Point Performance revealed a simple way to think about it – as a collection of activities intended to enable better sales execution. And we … Continue reading What Is Sales Enablement? [Infographic]
Carly MurphyJune 9, 2015 Converting visitors into leads is the first step in creating a relationship between your company and a potential customer. The more landing pages you have the better. In fact, HubSpot conducted a recent study that showed that marketers saw a 55% increase in leads when they increased the number of landing … Continue reading The Anatomy of a Landing Page (Infographic)
Brian WallaceJune 8, 2015 Have you ever googled your own name to see what comes up? Go do it now, we’ll wait. Did you get some unexpected or irrelevant search results? That’s why it’s so important to maintain your online reputation, especially if you are wealthy or influential. If you do any philanthropic work, you’ll … Continue reading How Do The Wealthy Manage Their Online Reputations? (Infographic)
Jake JeffriesJune 5, 2015 August 1994 a legend was born that would not only shape the business world, but the way we live our lives today. He has traveled the world from Texas to Hong Kong, he has been in more bedrooms than James Bond and in more boardrooms than Donald Trump. He has mixed … Continue reading Simon: The Legend Who Has Changed Your Business Forever [Infographic]
