Louis FoongJune 29, 2015 Whether it’s sharing a story over a campfire, reading to your kids at night, or relating a funny tale from your summer vacation, telling stories is an essential part of building a strong connection with the people in your life. That’s just as true with branding your company, as this report … Continue reading The Power Of Brand Storytelling [Infographic]
Matt BagliaJune 30, 2015 Text message marketing and email marketing both cater to business owners looking for an affordable mass communication method. Both marketing methods encourage brands to send out valuable information and exclusive offers. On the surface, they appear extremely similar, but if you dig deeper, you’ll realize the benefits to each method. While email … Continue reading Text Marketing Vs. Email Marketing: Which One Packs a Bigger Punch? [Infographic]
Brian WallaceJune 28, 2015 Everyone hates waiting for the cable guy. It’s the one issue on which we can all agree. If you’re in the business of scheduling service technicians, you know all about the angry phone calls and the negative viral tweets about the poor service your customer feels they received. But what if … Continue reading Break The Service Technician Mold [Infographic]
Sean SutterbergJune 28, 2015 Every business eventually needs to redesign its logo. You may not want to spend the time and energy on a redesign when you invested plenty of money in the original logo. But when your business evolves, the symbol that represents your brand needs to evolve with it. Think of your logo … Continue reading 7 Great Tips for Redesigning a Logo [Infographic]
Dejan KosuticJune 28, 2015 The ISO certification process can be challenging to deal with. You need to collaborate with certification auditors, which are usually perceived as prejudiced people that will probably insist on unnecessary details and make the process even more difficult for you. The truth is that things can get easier; all you need to do … Continue reading The Brain of an ISO Auditor – What to Expect During a Certification Audit [Infographic]
Devin TurnerJune 28, 2015 User retention is the toughest–and most important–hurdle for your mobile app’s success. What traits do the best apps have in common? Read the infographic to know: The way users discover your app most often What affects your app’s download (acquisition) rates Why only certain apps have strong user retention According to … Continue reading What Makes Smartphone Users Keep Your App? [Infographic]
Zac HeiseyJune 27, 2015 Today, the journey a shopper takes on their way to making an online purchase is far from linear. So many variables exist that it’s nearly impossible to pin down a specific route a user takes from click to conversion. Fortunately, folks in the E-commerce marketing space have mountains of data at … Continue reading The Online Buyer’s Journey [Infographic]
Eric HammisJune 25, 2015 So you’re thinking about changing things up or starting fresh with your digital marketing plan. A good starting point is by stepping back and looking at the overall marketing funnel with a clean slate. Start by plugging in the tools you want to use and figure out where they will fit … Continue reading Digital Marketing Tools That Work [Infographic]
Hattie JamesJune 24, 2015 Blood, sweat, tears – ask the founder of any startup, and she’ll tell you those are the building blocks which went into her company. She has toiled for months, even years to make this happen, often in some cramped space hidden away in the bowels of someone else’s building. Dig a … Continue reading Your Startup’s Unique Origin Story Can Be Your Most Marketable Asset [Infographic]
Lena PrickettJune 24, 2015 Finding the Perfect Reason for the Season Why on earth should marketers care about National Burger Day on May 28th? Well, it’s a conversation-starter– and it allows marketers to reach out to their audience in real time. #NationalBurgerDay was one of the top trending topics on Twitter on May 28th, and … Continue reading How To Market to the Seasons… Interactive Infographic!
