Tag Archives: Influence

Short and Scholarly: The Influence of Mobile Pre-Hire Assessments

Effective Hiring

by Daniel James December 17, 2015 Follow @FurstPersonDecember 17, 2015 “The latest technological push in employment testing has been toward mobile internet testing” writes researchers Danielle D. King, Ann Marie Ryan, Tracy Kantrowitz, Darrin Grelle, and Amanda Dainis in a recent study published in the International Journal of Selection and Assessment. The study, Mobile Internet … Continue reading Short and Scholarly: The Influence of Mobile Pre-Hire Assessments →

Taylor Swift is Not Number One: How to Measure Social Media Influence

Social Media Influence

Dustin GootOctober 27, 2015 This month, Instagram celebrates its fifth anniversary. To mark the occasion, Instagram announced (for the first time) the platform’s top five accounts. The names on the short list will not be surprising to anyone familiar with the current state of pop culture. Taylor Swift claimed the top spot (49.6 million followers), … Continue reading Taylor Swift is Not Number One: How to Measure Social Media Influence →

Does Manipulating SERP CTR Influence Organic Rankings?

Search Engine Ranking

David ButlerOctober 16, 2015 It has long been thought of that click-through-rate plays a part in Google’s organic ranking algorithm. Rich snippets were great for increasing SERP CTR, but with most rich snippets now gone (thanks to sneaky, manipulative SEOs misusing them) SEOs have been exploring other options. Rand Fishkin from Moz has run a … Continue reading Does Manipulating SERP CTR Influence Organic Rankings? →

4 Lessons We’ve Learned By Tapping Into Instagram’s Influence

Instagram Tools

Ryan HansenSeptember 15, 2015 Most businesses, no matter their size, have established a presence on one or two social media platforms, with the “Big 3 of Social” being Facebook, Twitter and LinkedIn. However, as my colleague Jamie wrote in her series about B2B Marketing on Pinterest, brands need to branch out further. Sure, it can … Continue reading 4 Lessons We’ve Learned By Tapping Into Instagram’s Influence →

Smartphones Influence Buying Decisions, More than You Ever Thought

Mobile Marketing

Stacey RudolphAugust 8, 2015 The latest statistics show that smartphone plays a very important role when it comes to making buying decisions. Just what is the extent of smartphones’ influence in e-commerce? Let us look at the latest infographic by invesp on how smartphones influence shopping behavior. Consulting Mobile Commerce Survey released interesting findings showing … Continue reading Smartphones Influence Buying Decisions, More than You Ever Thought →

Fast And Easy Ways To Build Your Social Media Influence

Social Media Influence

Troy HollenbeckJuly 18, 2015 Google’s updated search engine algorithm assigns more value to websites that receive a lot of social approval signals. These are indications that social media users find these pages useful or helpful and include such things as Facebook “Likes”, how many times a link to the page has been posted on Twitter, … Continue reading Fast And Easy Ways To Build Your Social Media Influence →

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