Heather R. Morgan — February 2, 2017 Follow @HeatherReyhan— February 2, 2017 Writing a successful sales email requires a careful consideration of options and variables, rather than a one-size-fits all approach. No matter who your audience is, or what you’re selling, the most important aspect of a cold email is figuring out how to instantly … Continue reading 7 Things That Influence Every Sales Email Strategy
Stacey Rudolph — January 10, 2017 — January 10, 2017 Did you know that free shipping is the second most popular influencer of online purchasing decisions? The phrase “free shipping” is music to the ears to many who shop online. Indeed, 90% of customers say that free shipping is the no. 1 incentive to shopping … Continue reading Does Free Shipping Influence Online Buying Decisions [Infographic]
Dhariana Lozano — December 5, 2016 Follow @DhariLo— December 5, 2016 Influencer marketing is a little more complicated than it seems. As if it isn’t hard enough to find influencers that fit your brand and target audience, another element to consider is the type of influence you’re looking for. In this post I’ll review 4 … Continue reading How Different Social Media Influencers Equal Different Influence Results
by Oren Boiman, Columnist, November 22, 2016 Traditional legacy marketing tactics and strategies are meaningless to SMB millennial marketers. Millennials are disrupting traditional marketing approaches without even realizing it. By embracing the channels and tactics they know best in their personal lives, millennials naturally create digital-first marketing strategies in their work life. Traditional channels like … Continue reading Millennials’ Digital-First Take On Marketing Via Social Influence, Customer Empathy And Video
Richard Smith — November 20, 2016 Follow @MeRichardsmith— November 20, 2016 Social media is a great way to gain followers, fan or even loyalists. However, logging into an account won’t make you popular unless the pitches are perfect and customers show trust on your products and services. This theory brings us to the tried and … Continue reading 5 Ideas to Build Influence with Social Proof
by Laurie Sullivan, Staff Writer @lauriesullivan, November 3, 2016 What role do smartphones play in influencing holiday searches and purchases? For me it all starts with my iPhone, Google or Bing, and a tap on the microphone to conducts a voice search. After all, mobile devices will account for 75% of global Internet use in 2017, according … Continue reading Mobile’s Influence On Searches, Purchases
Columnist Brian Patterson shares the results of a click-through rate test performed on one of the test websites he maintains. Brian Patterson on August 30, 2016 There has been a lot written about click-through rate (CTR) as it relates to SEO. Some say that it really doesn’t matter. Others say that it is very possible … Continue reading Test points to likely influence of click-through rate on search rankings
by Jeff Barrett Follow @barrettallAugust 27, 2016 Influencers and Pokemon have a lot in common. Most are trying to catch them, few are clear on how to do it and it can be a very time-consuming process. That’s what happens with anything that’s new. There isn’t a set guideline on how to work with or … Continue reading Employee Advocacy: Tapping Influence Inside Your Own Walls
by Angela Hausman, PhD Follow @MarketingLetterAugust 6, 2016 Image courtesy of TapInfluence Maybe you read the title and asked yourself, “what is influence marketing?” and “why should I do it”? So, to answer your questions, at least to begin answering them, here’s a quote from Brian Solis, author of the new report, The Influencer Marketing … Continue reading How to Do Influence Marketing
by Brent Pohlman July 16, 2016 Follow @brentpohlmanJuly 16, 2016 The business world is getting quickly crowded and people are putting a higher value on their time because we as a society have turned into a country that is consuming more and more information. Think about it for a second. Would you ever leave the … Continue reading Creating Influence in a Crowded Market
