Ritu PantJune 13, 2015 Businesses receive complaints and compliments almost daily. Most companies simply log this information, address the issue, and never look back at it. Savvy businesses collect the data and use it to create detailed customer metrics. Customer metrics can be employed to solve issues and improve client relationships in different areas of … Continue reading Improving Customer Service With The Magic of Metrics
If you want valuable customer insights, you need to test — and test some more. Columnist Jordan Elkind offers five approaches for more effective marketing experiments. Jordan Elkind on June 8, 2015 As a marketer, you’re often running tests to find which subject line gets the most email opens, what homepage content improves your search … Continue reading 5 Keys To Improving Your A/B Tests
Dan SteinerJune 7, 2015 Preventive Protection Every day large companies send and receive an enormous amount of data online. This method of data transferring is quick, convenient, and cost-efficient. Unfortunately, it also provides an easy target for data thieves. Due to this, many large businesses are taking preventive steps to ensure these attacks can be … Continue reading 4 Ways Companies Are Improving Data Security
Rich PageMay 21, 2015 Google Analytics isn’t just for knowing how much traffic your website is getting, your top pages, and how your traffic sources and marketing efforts are performing. Nope. There is an even better use for it! It’s also really important to use it to help improve your website – so it converts … Continue reading The Best Google Analytics Reports For Improving Your Website
Paul SchmidtMay 14, 2015 Keyword research is fundamental while doing persona research, brainstorming blog topics, or thinking about keywords to optimize your site around. The biggest issue I hear with clients, is where do I even get started? Sure you can go to your favorite keyword research tool in HubSpot, Moz, or Adwords, however, to … Continue reading 6 Keyword Research Ideas for Improving Your SEO
Young Entrepreneur CouncilApril 8, 2015 What’s one overlooked strategy for improving customer surveys? 1. Gamifying Them One of the best ways to increase completion rates for customer surveys is to bring in elements of a game. Make it fast, fun and easy for them to respond, instead of asking them to slog through boring surveys … Continue reading 12 Overlooked Strategies for Improving Customer Surveys
Jimmy WinskowskiApril 3, 2015 Invoices, receipts, and business communication are one of the most voluminous bodies of writing going back all the way to the civilizations of Sumer and Egypt. And while there are also many different business methodologies tried out over the past 4000 years, it still surprises people that it has only been … Continue reading Improving Efficiency Through Business Processes
Dave HubbardMarch 14, 2015 Social is inevitable, resistance to technology adoption is futile, and as soon as Millennials become a dominant generation in the workforce, we too will be permanently attached to our video-enabled network-connected smartphone, if we’re not already. However, in the meantime, we have revenue to generate and we’re struggling to demonstrate real … Continue reading Improving Customer Experience: Social Marketing versus Social Sales
Richard SmithMarch 3, 2015 Social media management provides us with many choices in terms of platform and even operability. For those who consider Facebook as the most potent media marketing tool might, Twitter comes forth as a refreshing alternative. While the former packs in quite a lot in terms of content, Twitter offers that edge … Continue reading How to Maximize Twitter Functionality for Improving the Client Base?
Olivia Cole December 20, 2014 Yesterday we joined Hubspot’s exclusive webinar, The Art of Visual Marketing, to hear experts Guy Kawasaki and Peg Fitzpatrick offer their tips for turning visual marketing—combined with social media—into a definitive asset for businesses. Kawasaki’s 1.4 million Twitter followers speak to his expertise on the subject, so we thought … Continue reading 6 Steps to Improving Your Visual Marketing
