4 Ways Companies Are Improving Data Security

June 7, 2015

Preventive Protection


Every day large companies send and receive an enormous amount of data online. This method of data transferring is quick, convenient, and cost-efficient. Unfortunately, it also provides an easy target for data thieves. Due to this, many large businesses are taking preventive steps to ensure these attacks can be stopped before they ever occur.


While many individuals take certain steps to protect their own data, large companies have an added incentive to maintain data in a safe and secure manner and to guarantee the privacy of their customers remains intact. There are a few primary strategies large companies have been utilizing to keep secure data confidential and to ensure that said data is not intercepted by unwanted third-parties.


#1: Secure Connections


Wi-Fi has quickly become one of the most sought-after amenities in the cafes, hotels, and restaurants of big cities. But while these networks can be very convenient for travelers and patrons, they can also attract data thieves due to their relatively unsecure nature. Big companies are now utilizing secure connections more frequently in order to assure users their data is safe from potential attacks.


There is a very simple way to tell if a company is utilizing a secure link for data transfers. Users should note whether or not the link to any page requesting data input begins with “https.” The “s” at the end indicates the connection is secure. Maira Korvolov has noted that various companies are investing an increased amount of resources into measures to prevent data breaches in recent years.


#2: Customize Privacy Options


Many large companies that handle data exchanges regularly often provide a variety of privacy options to allow users to customize their experience based on their own safety preferences. Bob Sullivan, an author for CNBC, has mentioned that a hacker’s knowledge of data transfers is what makes him/her a threat. To counteract this threat, businesses have been focused on giving users more control over their own experience.


Many large businesses have been working to provide a customizable interface for customers to use when sharing data. By offering a user-friendly system to customers, large businesses are able to cater to a more diverse target market. Each user can find a comfortable setting that allows for them to achieve an experience that is in accordance with their views on security.


Tip #3: Avoiding Third-Party Cookies


One of the most fiercely debated topics concerning online privacy is the use of third-party tracking cookies by websites. While websites which users visit can collect data from them based on those visits, third-party cookies are often considered to be questionable as they provide a way for unverifiable and often untrusted parties to acquire a user’s data without the user’s permission.


This issue has become so apparent it has led to discussions of legislative action by Congress. Users can opt out of third-party cookies on most browsers, and software can be utilized to block additional third-party threats. Most large companies who do refrain from the use of third-party cookies make such a policy known to their users, as many users intentionally seek such a quality in companies to ensure the security of their data.


Tip #4: Retraining Staff Members


Dan Steiner, a security expert and web developer for Avila Web Firm, has stated, Even cities and local governments are having issues protecting data. With every update and improvement to a system used for data transfers, new vulnerabilities also arise. Sometimes these unforeseen issues can create an enormous amount of pressure for large businesses that handle frequent data transfers.”


It is for this reason that Avila Web Firm has opted to follow a strategy that numerous other businesses have adopted as well. By retraining employees on new technology, security protocols, and ways to address potential vulnerabilities in networks, businesses have been able to pass on the value of secure and safe data transfers to customers through well-trained employees focused on addressing the issue properly.


Making sure that private information remains private is simply good business.

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