Tag Archives: Important

Email Segmentation, Personalization, Automation: Getting Important Data Into Your ESP

Email Marketing

What kinds of data should you be uploading into your ESP? Columnist Andrew King outlines that and more to help boost the relevance of your emails. Andrew King on May 8, 2015 As an email marketing consultant, I frequently talk to marketers about the benefits of segmentation, personalized content and automation. Marketers are generally in … Continue reading Email Segmentation, Personalization, Automation: Getting Important Data Into Your ESP →

Why Your Thought Leadership Is More Important Than Your Writing Ability

Leadership

Sara DavisApril 30, 2015 We’ve heard just about every excuse there is explaining why business owners don’t practice content marketing. The worst of them all is when they say they won’t create content because they can’t write well. Thought leadership plays a bigger role in content marketing than your writing skills. When consumers see your … Continue reading Why Your Thought Leadership Is More Important Than Your Writing Ability →

5 reasons media partners are as important as ever in the era of content marketing

Content Marketing

By Ian DrummondApril 15, 2015 With the rise of “owned” channels such as social media accounts and corporate websites, more and more brands are looking to distribute content directly to consumers as a major component of their marketing strategies. The thinking is that where publishers owned the audience in the era of mass media, digital … Continue reading 5 reasons media partners are as important as ever in the era of content marketing →

12 Ways To Make Your Most Important Brand Ambassadors — Your Employees — More Productive

Branding

How do you keep your employees happy and productive? Columnist Steve Olenski offers up these 12 techniques to help get you started. Steve Olenski on April 13, 2015  When it comes to startup ventures, employees are a big part of your brand — they’re brand advocates, they represent your company in social media, they help … Continue reading 12 Ways To Make Your Most Important Brand Ambassadors — Your Employees — More Productive →

Why is Employee Engagement So Important? Insights from Gallup Research

Employee Advocacy

Megan Van VlackApril 6, 2015 Employee engagement is key to company performance, leading to positive effects such as higher productivity, improved work quality, and decreased job turnover. But even though research shows that employee engagement is at its highest since 2000, only about 30 percent of U.S. employees report feeling engaged in their jobs. According … Continue reading Why is Employee Engagement So Important? Insights from Gallup Research →

3 Important Things to Remember When Scaling a Small Business

Email Marketing

Claudia AmandApril 3, 2015 After 2009’s financial crisis, small businesses significantly cut back on expenditures, opting instead to save during a time of financial uncertainty. Banks were also cutting back on their loans, slashing small business lending by $ 8 billion. At the time, the outlook on small business growth was bleak and unpredictable, and … Continue reading 3 Important Things to Remember When Scaling a Small Business →

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