How do you keep your employees happy and productive? Columnist Steve Olenski offers up these 12 techniques to help get you started. Steve Olenski on April 13, 2015 When it comes to startup ventures, employees are a big part of your brand — they’re brand advocates, they represent your company in social media, they help … Continue reading 12 Ways To Make Your Most Important Brand Ambassadors — Your Employees — More Productive
Megan Van VlackApril 6, 2015 Employee engagement is key to company performance, leading to positive effects such as higher productivity, improved work quality, and decreased job turnover. But even though research shows that employee engagement is at its highest since 2000, only about 30 percent of U.S. employees report feeling engaged in their jobs. According … Continue reading Why is Employee Engagement So Important? Insights from Gallup Research
Claudia AmandApril 3, 2015 After 2009’s financial crisis, small businesses significantly cut back on expenditures, opting instead to save during a time of financial uncertainty. Banks were also cutting back on their loans, slashing small business lending by $ 8 billion. At the time, the outlook on small business growth was bleak and unpredictable, and … Continue reading 3 Important Things to Remember When Scaling a Small Business
Eric HammisApril 2, 2015 Brand awareness, or as some call it, brand identity, is everywhere you look. Think about your typical start to a day. You might wake up, grab your coffee and take a quick look at the newspaper or your favorite news channel on TV. You have a quick or long commute to … Continue reading How Important Is Brand Identity? (Infographic)
Meredith L. EatonMarch 27, 2015 It’s always fun to read the crazy interview questions that companies like Google and Facebook ask during the hiring process; but, some of the most important questions actually come from the candidate and not the interviewer. After all, the candidate has to make sure the company is right for them, … Continue reading Important Questions To Ask Your Interviewer: #PR Edition
Denise ChanMarch 18, 2015 Ever play the board game Risk? There was a period in my teens where my friends and I played non-stop. I remember it being a daunting game to pick up because not only could it last for hours (sometimes days) at a time, it required setting the groundwork early, having good … Continue reading Why It’s Important To Start Global
Steve HammMarch 17, 2015 In website development, every site has a similar outline. There are pages that connect to other pages and to each other. However, every website has pages that need more attention than others do. These pages are on all websites, and these pages are the most important and visited pages on the … Continue reading The Most Important Pages on Your Website
Business.comFebruary 25, 2015 For better or for worse, most marketing tactics are now built upon content. In fact, according to the Content Marketing Institute’s 2015 B2B Content Marketing Trends & Benchmarks report, 70% of B2B marketers are creating more content than they did one year ago. According to the same CMI study, company blogs are … Continue reading Why the Company Blog is More Important Than You Think
Tommy LandryFebruary 24, 2015 It’s an age old debate, especially for entrepreneurs and smaller businesses. Typical questions we hear are things like: Should I spend my time making sure my website is easy to use? Would I be better served focusing on traffic generation? Are the two areas completely separate or overlapping? Ultimately, what do … Continue reading What’s More Important: User Experience or SEO?
Big agencies climb on board the location-analytics train. Greg Sterling on February 12, 2015 For well over a decade the internet has influenced billions and billions of dollars of local or offline spending. But that was largely ignored because it was almost impossible to track digital ads to the offline point of sale (outside of … Continue reading Online-To-Offline Metrics Increasingly Available, Important To Marketers
