by Heather Lloyd-Martin April 3, 2016April 3, 2016 Have you heard that you can toss keyphrase research out the window and “write naturally” for Google? Here’s the problem. Following this advice means you’ll lose out on valuable traffic. Here’s why. First, a little history… Once upon a time, keyphrase stuffing was all the rage — … Continue reading Yes, Keyphrase Research is Still Important
Newest “State of Marketing” report describes what approaches characterize high-performing marketing teams. Barry Levine on March 30, 2016 at 2:41 pm It’s all about customer satisfaction. That approach, which is increasingly becoming accepted wisdom among digital marketers, is confirmed in Salesforce’s newest “State of Marketing” report, out today. Thirty-five percent of surveyed marketers cited customer satisfaction … Continue reading Salesforce survey: Customer satisfaction is more important to marketers than revenue or customer acquisition
by Matthew Harris March 29, 2016 Follow @AddisonWhitneyMarch 29, 2016 We all know them. The brands where the name has sounded one way as long as you can remember until one day, you are blindsided by the suggestion of a different pronunciation of the same brand. In the below infographic from Made by Oomph! examines … Continue reading How Important is an Easily Pronounced Brand Name? [Infographic]
by Scott Barnett March 16, 2016 Follow @scottabarnettMarch 16, 2016 We recently posted an article about the top things to do in order to rank in SEO. 1st on the list was backlinks. If you are a hyperlocal digital publisher – serving up relevant and topical content about things going on in your community – … Continue reading What is a Backlink and Why Are They Important?
by Paul Trujillo March 14, 2016 Follow @TruPaultxMarch 14, 2016 Key performance indicators (KPIs) help identify and define progress towards defined business goals. Although KPIs vary across businesses and industries, they are vital to the success of an organization. Why exactly are KPIs so important? They reflect your business goals and mission, providing ways to … Continue reading 6 Important Inventory KPIs That Can Make or Break Your Warehouse
by Ajit Singh March 8, 2016 Follow @cycle_wallahMarch 8, 2016 User feedback is by far the most underrated method employed by businesses to improve their product’s user experience. Why a company would want to know what its user thinks about its product is same as to why the manager in a restaurant wants to know … Continue reading How Important is It to Take User Feedback (Also 11 Ultimate Hacks on How to Take it)
by Keval Padia March 4, 2016 Follow @NimblechappsMarch 4, 2016 The job of an effective landing page is primarily to convert prospects into clients. Every business would give anything to automate this process but to no avail. It is tricky to convince prospects to buy. But making an effective landing page is tricky. If you … Continue reading 7 Most Important Elements of an Effective Landing Page
by Amanda Soderlund February 20, 2016 Follow @Clutch_coFebruary 20, 2016 When running a business, there are a million things to plan, schedule, and worry about. You have products or content to produce. You have financing to secure. You may need to hire contractors or employees. Under such a constant time crunch, you may be tempted … Continue reading Why a Website is Your Business’s Most Important Asset, and How to Improve It
You can uncover many potential SEO problems with a thorough crawl of the staging environment, but what if it’s not readily accessible? Columnist Glenn Gabe shares some tips. Glenn Gabe on February 15, 2016 There you are. A big redesign or CMS migration is looming, and you’re ready to unleash a crawl on the new … Continue reading 5 Ways To Crawl A Staging Server Before Important Site Changes Go Live (To Save SEO)
by Matt Brennan February 12, 2016 Follow @MattLBrennanFebruary 12, 2016 The about page is crucial in establishing a connection with potential customers. Think about the type of online consumer you are. When you need a plumber, what happens? When you are looking for a restaurant in the area, what do you do? Same thing with … Continue reading Why an About Page is Important
