by Stephen Sheinbaum April 16, 2016April 16, 2016 What are the most important tools in your business? If you’re a restaurant owner, you might say your 12-burner stove or your pasta sheeter. If you’re in construction, it might be your pneumatic nailer or your demolition hammer. There are many tools which are specific to certain … Continue reading The 4 Most Important Business Management Tools
by Alexa Matia April 12, 2016April 12, 2016 You may think that a successful online advertising campaign is one that has every single aspect optimized, from keywords and location targeting to the landing page the ads take consumers to. However, this isn’t always the case. There is such a thing as over-optimizing your ad campaigns, … Continue reading 4 Important Reasons to Be Wary of an Over-Optimized Ad Campaign
by Ivana Kitanovic April 7, 2016April 7, 2016 What is the one thing that helps us differ people and put a face to the words we read or an object we buy? What makes everyone unique and in the same time recognized by their surroundings? It’s of course the thing we’re given at birth and … Continue reading Is Display Name Important for Email
by Stacey Rudolph April 5, 2016April 5, 2016 The idea behind customer retention emphasis is simple: there are only finite number of customers any given business can serve. But returning and loyal customers is what makes it possible for the business to perpetually make sales and stay profitable. If we may borrow Pareto’s principle, 80% … Continue reading Why Customer Loyalty Programs Are Important For Your Business [Infographic]
by Heather Lloyd-Martin April 3, 2016April 3, 2016 Have you heard that you can toss keyphrase research out the window and “write naturally” for Google? Here’s the problem. Following this advice means you’ll lose out on valuable traffic. Here’s why. First, a little history… Once upon a time, keyphrase stuffing was all the rage — … Continue reading Yes, Keyphrase Research is Still Important
Newest “State of Marketing” report describes what approaches characterize high-performing marketing teams. Barry Levine on March 30, 2016 at 2:41 pm It’s all about customer satisfaction. That approach, which is increasingly becoming accepted wisdom among digital marketers, is confirmed in Salesforce’s newest “State of Marketing” report, out today. Thirty-five percent of surveyed marketers cited customer satisfaction … Continue reading Salesforce survey: Customer satisfaction is more important to marketers than revenue or customer acquisition
by Matthew Harris March 29, 2016 Follow @AddisonWhitneyMarch 29, 2016 We all know them. The brands where the name has sounded one way as long as you can remember until one day, you are blindsided by the suggestion of a different pronunciation of the same brand. In the below infographic from Made by Oomph! examines … Continue reading How Important is an Easily Pronounced Brand Name? [Infographic]
by Scott Barnett March 16, 2016 Follow @scottabarnettMarch 16, 2016 We recently posted an article about the top things to do in order to rank in SEO. 1st on the list was backlinks. If you are a hyperlocal digital publisher – serving up relevant and topical content about things going on in your community – … Continue reading What is a Backlink and Why Are They Important?
by Paul Trujillo March 14, 2016 Follow @TruPaultxMarch 14, 2016 Key performance indicators (KPIs) help identify and define progress towards defined business goals. Although KPIs vary across businesses and industries, they are vital to the success of an organization. Why exactly are KPIs so important? They reflect your business goals and mission, providing ways to … Continue reading 6 Important Inventory KPIs That Can Make or Break Your Warehouse
by Ajit Singh March 8, 2016 Follow @cycle_wallahMarch 8, 2016 User feedback is by far the most underrated method employed by businesses to improve their product’s user experience. Why a company would want to know what its user thinks about its product is same as to why the manager in a restaurant wants to know … Continue reading How Important is It to Take User Feedback (Also 11 Ultimate Hacks on How to Take it)
