October 11, 2025 People with ADHD may be more creative, studies suggest We know that people with ADHD often approach work differently than might a neurotypical person. And while ADHD can manifest in traits like impulsivity and being easily distracted, the condition is also associated with many desirable qualities—including, it seems, incredible creativity. That’s the … Continue reading People with ADHD may be more creative, studies suggest
September 05, 2025 With uncertain futures, creatives must lean into imagination BY Kwame Taylor-Hayford Despite the upsides of progress and innovation, the future can also be a never-ending source of anxiety. For many, early excitement and enthusiasm for experimentation eventually gives way to massive fears about disruption. For creatives especially, recent opinions about the future typically … Continue reading With uncertain futures, creatives must lean into imagination
Martech alone can’t drive results — without aligned and efficient creative operations, even the most advanced stack will fall short. Sue Wolski on July 25, 2025 Marketing budgets may be flat, but pressure on CMOs to deliver results continues to climb — and so does investment in martech. The market is growing, led by … Continue reading Creative misalignment is the silent killer of marketing ROI
Research found marketers and agencies lack pride in their work and don’t feel the quality is improving. What’s going on here? Mike Pastore on March 27, 2025 Only one-third of marketers and one-quarter of agencies feel proud of their creative work, according to a recent study, and many of them feel its quality is … Continue reading Does your team struggle to evaluate creative ideas? You’re not alone
June 17, 2024 Mira Murati and David Droga on why creatives should—and shouldn’t—worry about AI In an exclusive interview, OpenAI’s Chief Technology Officer Accenture Song’s CEO discuss the inevitable impact of AI on advertising and marketing. BY Jeff Beer When the global advertising and marketing industry converges in the south of France this week for the … Continue reading Mira Murati and David Droga on what the creative world should—and shouldn’t—worry about when it comes to AI
Marketers can leverage the growing digital audio space and serve relevant dynamic ads on podcasts, streaming audio and smart speakers. Chris Wood on February 8, 2024 Advertisers using creative optimization for video ads now can include ads for audio channels in these omnichannel campaigns. Today, ad-serving company Clinch announced it added audio channels to its … Continue reading Clinch adds digital audio to dynamic creative campaigns
By Doreen Lorenzo April 22, 2023 Miriam Simun is an artist, interaction designer, and educator investigating the implications of socio-technical and environmental change at the intersection of ecology, technology, and the body. Miriam Simun Simun’s work demonstrates the importance of embodied experience—not only to better understand human behavior, but also to adapt one’s … Continue reading Want to make a creative breakthrough? Leave your desk
