Tag Archives: Important

8 Important Steps To Engage Prospects And Close Sales On LinkedIn

by Danny Wong June 8, 2016 Follow @dannywong1190June 8, 2016 While LinkedIn may not have quite as large of a user base as its social cousins Facebook and Twitter, it continues to grow in popularity around the world and boasts a highly-engaged core of power users. As B2B sales opportunities increase exponentially on the platform, … Continue reading 8 Important Steps To Engage Prospects And Close Sales On LinkedIn →

Why is it Important for Small Businesses to Create a Branded Video? A Market Research Report (part 1 of 3 part series)

Video Strategy

by Danielle Foley June 6, 2016 Follow @FoleyMarketingJune 6, 2016 I recently completed a market research report on behalf of a client to determine the trends, usage and effectiveness of videos implemented as part of a marketing strategy employed by small businesses. Through my research, it became evident that video is an ideal medium for … Continue reading Why is it Important for Small Businesses to Create a Branded Video? A Market Research Report (part 1 of 3 part series) →

Why ‘Cost Analysis’ is the Most Important Area of Improvement for Nonprofits

Cost Management

by Mark Courtney June 5, 2016June 5, 2016 As individuals, many of us prefer to focus our energy on one task at a time. It’s a good impulse: Given all of the distractions we face, accomplishing one to-do at a time makes it easier to ensure we actually finish what we start. In the nonprofit … Continue reading Why ‘Cost Analysis’ is the Most Important Area of Improvement for Nonprofits →

Why Disfluent Thinking is Important for Idea Management Programs

Management Skills

by Bryan Rusche May 20, 2016 Follow @BryanRuscheMay 20, 2016 Fluent thinking is easy thinking. Disfluent thinking is thinking you have to work a little harder to make sense of or understand. What does this have to do with employee idea programs? Quite a lot, actually. It can have a big impact on the quality … Continue reading Why Disfluent Thinking is Important for Idea Management Programs →

3 Important Ways Link Building Outreach Has Changed

SEO Link Building

By Melanie Nathan May 19th, 2016 Almost 7 years ago, I wrote my first post about the reciprocity method to link building. In it, I described a specific link building technique where success was (and always will be) highly dependent on a creative outreach process. Since then, the technique has been formally adopted by the … Continue reading 3 Important Ways Link Building Outreach Has Changed →

Is Your SEO Strategy Missing This One Important Ingredient?

SEO Strategy

by Matt Press May 18, 2016 Follow @splashcopyMay 18, 2016 The trouble with SEO is that it’s all too easy to focus on the techie side of things. We can often forget about the human element of SEO – namely that we need to tailor our websites for real people as well as machines. Let … Continue reading Is Your SEO Strategy Missing This One Important Ingredient? →

Skimm This: Why Email Newsletters are Still Important to Your Business

Newsletter Marketing

by Wendy Lindars May 17, 2016 Follow @enx2marketingMay 17, 2016 Before the rise of social media, there were newsletters. If you wanted to inform your customers about the deals of the week or recent news items, chances are you created an email blast to send out. It was fun to design and gather information for … Continue reading Skimm This: Why Email Newsletters are Still Important to Your Business →

5 Important Leadership Skills to Nurture in Your Frontline Managers

Leadership

by Suzanna Colberg May 5, 2016May 5, 2016 One of the most important decisions your company makes begins and ends with the individuals you place in frontline leadership positions. Frontline managers are an integral part of building your customer experience through handling the complexities of managing an increasingly diverse workforce, being more responsive to customers, … Continue reading 5 Important Leadership Skills to Nurture in Your Frontline Managers →

The Single Most Important Element of Live Event Video

Event Management

by Brendan Reilly May 1, 2016May 1, 2016 Live events present one of the best opportunities for brands today to produce a wide range of video content. Video blog posts and highlight reels are great vehicles for showcasing your presence at an event and what that means in terms of your place/role in whatever industry … Continue reading The Single Most Important Element of Live Event Video →

The Most Important Things To Do After Publishing Your Next Blog Post

Blogging Tactics

by Laura Klebanow April 29, 2016April 29, 2016 Whether you’re deep into a content marketing effort that includes regular blog posts or you’re just getting started, you need a plan to maximize the impact of those posts. Your work isn’t finished when you hit “publish.” Right Source’s own expert marketing managers — Christine Guenther, Dov … Continue reading The Most Important Things To Do After Publishing Your Next Blog Post →