by Keval Padia March 4, 2016 Follow @NimblechappsMarch 4, 2016 The job of an effective landing page is primarily to convert prospects into clients. Every business would give anything to automate this process but to no avail. It is tricky to convince prospects to buy. But making an effective landing page is tricky. If you … Continue reading 7 Most Important Elements of an Effective Landing Page
by Amanda Soderlund February 20, 2016 Follow @Clutch_coFebruary 20, 2016 When running a business, there are a million things to plan, schedule, and worry about. You have products or content to produce. You have financing to secure. You may need to hire contractors or employees. Under such a constant time crunch, you may be tempted … Continue reading Why a Website is Your Business’s Most Important Asset, and How to Improve It
You can uncover many potential SEO problems with a thorough crawl of the staging environment, but what if it’s not readily accessible? Columnist Glenn Gabe shares some tips. Glenn Gabe on February 15, 2016 There you are. A big redesign or CMS migration is looming, and you’re ready to unleash a crawl on the new … Continue reading 5 Ways To Crawl A Staging Server Before Important Site Changes Go Live (To Save SEO)
by Matt Brennan February 12, 2016 Follow @MattLBrennanFebruary 12, 2016 The about page is crucial in establishing a connection with potential customers. Think about the type of online consumer you are. When you need a plumber, what happens? When you are looking for a restaurant in the area, what do you do? Same thing with … Continue reading Why an About Page is Important
by Goutham Bhadri February 5, 2016 Follow @mktgsamuraiFebruary 5, 2016 There’s one common mistake I see businesses make when redesigning a website – they fail to plan effectively. I get frustrated every time I see it happen. I know how much a website can make or break a business’s success because I’ve seen it first-hand. … Continue reading Planning Your Website Redesign? 6 Important Things To Consider Before You Start
by Eric Seal January 30, 2016January 30, 2016 When you think of building a great website, what comes to mind? Do you think lots of inbound links and top Google rankings? Or do you think ALT image attributes and 508 compliance? If you’re thinking “Huh?” at those last two, then you may lack proper website … Continue reading Why Web Accessibility in 2016 is So Important
by Christine Marino January 16, 2016 Follow @CmarMarinoJanuary 16, 2016 Think about the worst first day at a new job you’ve ever had. You wouldn’t ever wish that upon anyone, would you? Companies rarely realize the impact a great onboarding process can have. It sets the tone for the entire relationship and is the professional … Continue reading Ever Wonder How Important an Easy Onboarding Program Might Be?
by Ernest Thompson January 14, 2016 Follow @viraltacticJanuary 14, 2016 LinkedIn Company Pages are growing in relevance every day as more people start using the platform for both B2B and B2C purposes. They’ve already surpassed the 400 million mark, and each new member allows you better chances to: Showcase your services Build your brand Recruit … Continue reading 6 Important LinkedIn Company Page Strategy Tips
by Elizabeth Williams December 23, 2015December 23, 2015 My agency suit friend, Marc, has very sore feet this week. You see, he’s been making the rounds of the holiday parties. His agency has hosted a few, then there’s the ad club, the marketing association stuff, his clients’ parties and his suppliers’ lunches. Sometimes two or … Continue reading Why Your Website is About to Become a Lot Less Important
by Jaime Nacach December 18, 2015 Follow @bloominariDecember 18, 2015 Messenger is evolving into a full blown content platform… and taking on your phone number There was a time when asking for a phone number meant something. It took some courage, it established hope, it was a test of sorts… Would we get a fake? … Continue reading Why Facebook Messenger is the Most Important Tool for Online Marketing
