by Stacey Rudolph March 27, 2016March 27, 2016 Email subject lines are the bedrock of your email marketing campaign. Invesp has released an interesting email subject line stats infographic that underlines the critical role subject lines play when it comes to success or failure of email campaigns. Infographic source Perhaps the most frightening part is … Continue reading Understanding the Importance of E-mail Subject Lines [Infographic]
Search engine optimization is a critical component of digital marketing, but how can you incorporate it into your omni-channel marketing strategy? Columnist Trond Lyngbø lays out his process for doing just that. Trond Lyngbø on March 11, 2016 The first part of this article series on SEO in omni-channel marketing explained how search engines … Continue reading The importance of SEO in omni-channel marketing, part 2
Want to ensure you have strong traffic sources, even if your site doesn’t rank well? Link Week columnist Julie Joyce explains why pursuing a second-tier link strategy is a smart use of your time. Julie Joyce on March 2, 2016 I’ve always been a big fan of trying to have a broad range of … Continue reading The Importance Of Second-Tier Links
by Michael Wight February 12, 2016February 12, 2016 People across the world depend on search engines to find information on the Internet. They use keywords of their interest in the search engine’s search bar to initiate their search, and pick their desired result from the search engine result page (SERP). The phrases that users search … Continue reading The Importance of Local Keywords
By Laura Blaker February 9th, 2016 This is part 1 of a series featuring Social Media Tips and Tools to Post Smarter. In this post we’re going to talk about the importance of content. We already know that social media is a way for us to engage and interact with our audiences online. We’re familiar … Continue reading Social Media Tips & Tools To Post Smarter: The Importance Of Content
by Andrew Gazdecki February 8, 2016 Follow @biznessappsFebruary 8, 2016 Any edge your small business (SMB) can gain to stay in the ring with your heavy weight competitors is crucial. In a world full of millennial customers, your advantage is your mobile presence. Bottom line—if your business is not set up to serve the mobile … Continue reading The Incredible Importance of Mobile to Small Businesses
It’s time to dig below the surface of your PPC account to see if relevant search terms are wasting money. Columnist Amy Bishop shows what to look for and how to use the data to your benefit! Amy Bishop on January 13, 2016 There’s never a bad time to look for efficiencies within your account. … Continue reading Is Your Paid Search Account Leaking Money? The Importance Of Query Mapping
by Daniel James January 8, 2016 Follow @FurstPersonJanuary 8, 2016 2016 is here, and that means companies are evaluating what they’re looking for in current talent acquisition efforts. LinkedIn’s annual Global Recruiting Trends report highlighted some of the key areas that companies are looking to improve upon, invest in, and refine this year. In the … Continue reading 2016 Report Shows the Importance in Employer Brand, Quality of Hire
by Janna Hartley January 4, 2016January 4, 2016 The buyer’s decision-making process has changed dramatically in recent years. Buyers are conducting extensive research online before ever speaking to a sales person. Buyers are also making more direct purchases online and via their smartphone, never stepping foot into traditional brick-and-mortar locations. According to eMarketer, ecommerce sales rose 16.4% … Continue reading Why Sell Online? The Importance of eCommerce in Your Sales Strategy
What is omni-channel marketing, and why does it matter? Columnist Trond Lyngbø discusses how SEO fits into an omni-channel marketing strategy. Trond Lyngbø on December 22, 2015 Going into the FIFA World Cup 2014, Argentina’s prolific scorer, Lionel Messi, widely considered the world’s best attacker, was expected to steer his team to victory. But he … Continue reading The Importance Of SEO In Omni-Channel Marketing: Part 1
