by Jesse RichardsonAugust 30, 2016 Customer satisfaction is one of the most powerful indicators of success for your business. That statement likely doesn’t come as a huge surprise. Ask just about any business owner, and they’ll tell you they “know satisfaction is important.” Experts have profusely reported on single-question customer metrics as great indicators of … Continue reading The Importance of Product Feedback (And How to Gather It)
by Joe Phelan July 31, 2016July 31, 2016 Last week Twitter, the social media platform used by approximately 310 million people, made its little blue tick verification icon, generally reserved for the rich and the famous, available to everyone. By filling in a simple form (which can be found here) individuals and businesses alike can … Continue reading Twitter’s Blue Tick and the Importance of Trust
by Pravin Ganore July 27, 2016 Follow @_prav_July 27, 2016 Each site has its own characteristics and particularities should be respected. Therefore, not all the points mentioned below can be applied. But by applying the vast majority of them, we can generate patterns of construction and development to ensure quality sites with good acceptance and … Continue reading The Importance of Website, Application and Software Testing
by Michael Papay July 12, 2016 Follow @Papay3July 12, 2016 Thanks to social media and new technology, most interactions between brands and potential customers now take place in real-time. Internally, however, interactions with employees are still typically conducted slowly via annual performance reviews or employee surveys. Even organizations that really care about personal development typically … Continue reading The Importance of Developing a People Strategy that Supports Your Business Strategy [Infographic]
by Alexa Lopresti June 29, 2016June 29, 2016 In order to make sure that you are constantly improving your business it is important to collect feedback from your community. Gathering the opinions of those who are experiencing your business from the outside looking in gives some valuable perspective and is a crucial step to successful … Continue reading The Importance of Collecting Feedback From Your Community
Columnist Jim Yu explains how smart marketers are utilizing search data to better serve mobile users and beat out the competition. Jim Yu on June 15, 2016 According to eMarketer, global mobile ad spend is expected to double from $100 billion in 2016 to nearly $200 billion in 2019 — accounting for over 70 percent of digital ad spend worldwide. … Continue reading The importance of micro-moments: The mobile customer journey
by Lexy Mayko June 4, 2016 Follow @https://twitter.com/LexyMaykoJune 4, 2016 No eCommerce B2B solution can do without it. Every web merchant holds it dear. All online buyers lean on it when deciding whether to buy that lovely carbon road bike or not. It’s all about product data, the asset that has grown inseparable from what … Continue reading Why Retailers Value Product Attributes and How to Make the Most of This Importance
by Sarah Greesonbach May 26, 2016 Follow @awyeahsarahMay 26, 2016 When your customers seek a solution for a problem, they use a search engine to ask their question. Your website pops up in the results, and they click through to find out if you have the answer they’re looking for. If they like what they … Continue reading The Importance of Placing a Conversation Starter on Your Website Lead Generation Forms
by Lucas Miller May 3, 2016 Follow @EchelonCopyMay 3, 2016 There are all kinds of professional freelancers out there. From virtual assistants and voiceover specialists to copywriters and social media marketers, if there’s a genuine need for a skill, there are bound to be freelancers offering their services. That said, there’s one specific sliver of … Continue reading The Importance of Specialization for Freelance Web Designers
by Jonathan Dyer April 20, 2016 Follow @jondyer9April 20, 2016 You’ve raised capital, built a website, and opened the doors to your small business — now what? Raising awareness for your business and promoting it are essential for ensuring your success and thankfully that task is now easier than ever. With an estimated 78% of … Continue reading The Importance of Social Media Advertising for Small Businesses
