The Importance Of SEO In Omni-Channel Marketing: Part 1

What is omni-channel marketing, and why does it matter? Columnist Trond Lyngbø discusses how SEO fits into an omni-channel marketing strategy.


Going into the FIFA World Cup 2014, Argentina’s prolific scorer, Lionel Messi, widely considered the world’s best attacker, was expected to steer his team to victory. But he didn’t score a field goal in four games at the knockout stage — and his team lost in the finals!

Just like soccer, digital marketing is also a team effort. To win in the long run, each element of your omni-channel marketing plan, including SEO, should work in concert with and build upon the others  to power your business to massive success.

  • Do you work in a large organization, selling online and offline, locally as well as globally?
  • Is your marketing strategy comprehensive, overwhelming, even confusing? Does it engage multiple in-house teams, as well as outside consultants and media agencies?
  • Do you feel you could be doing more in your marketing but don’t have time for it all?

Then cheer up, because this series of articles is perfect for you.

Even if you answered “no” to these questions, this series can still help. Consulting on SEO with large clients who have complex business strategies guiding multi-billion dollar sales has taught me many precious lessons that are relevant even for smaller businesses.


[Read the full article on Search Engine Land.]

Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors are listed here.

(Some images used under license from


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